My EG Services Berhad Annual Report 2019

ANNUAL REPORT 2019 39 SORT Analysis Assets, Resources and Business Strengths Linkage to Materiality Linkage to Risks and Threats Identified Opportunities Broad mix of revenue channels across diverse commercial and e-government services z Business model z Customer satisfaction z Cyber security z Customer Experience z Cyber threat z Customer data z Business Strategy Opportunities to match products and create differentiated packages for consumers based on their behaviour, requirements and needs. The potential to offer personalised solutions and offerings, including journeying with them as their requirements change over time. The opportunity to create new markets and offerings presently not offered in the marketplace. To deliver further improvements in government service delivery and to enhance our matching between complementary e-government and commercial services. Growing portfolio of services z Intellectual property z Customer satisfaction z Talent retention and development z Cyber security z Technology performance z Business Strategy Growing regional footprint z Business model z Customer satisfaction z Talent retention and development z Laws and legislation z Litigation z Overall economic performance z Political and Regulatory Environment To leverage on our first mover advantage and expand within existing markets with additional offerings. Services with good consumer traction in one market can be replicated in other markets. New market penetration into countries or regions that have similar consumer profiles (i.e. developing economies with large populations and burgeoning economic growth). Market leader z Occupational health and safety z Talent retention and development z Customer satisfaction z Business strategy z Economic To leverage on our leadership position to strengthen brand visibility, penetrate new markets and contribute to national digital policies and to cement our place as a flagship / preferred e-services provider. OUR VALUE CREATION PROCESS AND BUSINESS MODEL (CONT’D) OUR BUSINESS

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