73 ANNUAL REPORT 2025 MST GOLF GROUP BERHAD Accountable and Ethical Operation (Governance) Key elements of this approach include: • upholding clear standards of ethical conduct supported by anti-bribery, anti-corruption, and anti-money laundering commitments; • strengthening cybersecurity and data protection practices to safeguard sensitive information and maintain operational continuity; and • ensuring customer safety, fair treatment, and responsible retail practices across operations. These priorities are implemented through internal policies, employee training, operational procedures, internal controls, escalation mechanisms, and management oversight. Together, they reinforce the Group’s values of accountability and integrity while supporting operational discipline and stakeholder confidence. Material Matters Data Security and Privacy 01 Anti-Bribery, Anti-Corruption and Anti-Money Laundering (“ABCML”) 02 Responsible Retail Practice and Customer Care 03MATERIAL MATTERS Data Security and Privacy 01 Anti-Bribery, Anti-Corruption and Anti-Money Laundering (“ABCML”) 02 Responsible Retail Practice and Customer Care 03 Risk Context and Relevance As MST Golf’s operations become increasingly digital, spanning e-commerce, memberships, payment systems, employee records, and supplier interactions, the Group’s exposure to data security and privacy risks has also increased. Greater reliance on digital systems expands vulnerability to both internal risks, such as user error, weak access controls, or mishandling of personal data, and external threats, including phishing attacks, malware, and unauthorised system intrusions. At the same time, evolving regulatory requirements for data protection and privacy increase compliance expectations for organisations handling personal and operational data. Why This Matters Accountable and ethical operations form the backbone of MST Golf’s ability to operate with consistency, trust, and discipline in a customer-facing retail and service environment. As the Group continues to grow across physical and digital channels, responsible conduct, data protection, and customer safety become increasingly important in sustaining stakeholder trust and long-term business resilience. Internally, lapses in ethical behaviour, weak controls, or inconsistent operating practices may lead to compliance breaches, data incidents, or customer safety concerns. Externally, cyber threats and evolving regulations may expose the business to new vulnerabilities and compliance expectations. In today’s operating environment, organisations face increasing cybersecurity threats, stricter data privacy expectations, and heightened scrutiny over ethical conduct and customer-facing practices. These risks may arise from both internal and external sources. If not managed effectively, these risks may result in financial loss, regulatory penalties, operational disruption, reputational damage, and weakened stakeholder confidence. Conversely, strong governance, ethical conduct, disciplined internal controls, and responsible customer practices support operational resilience, customer trust, and sustainable long-term value creation. For the Group, accountable and ethical operations are therefore not treated as standalone compliance matters, but as essential business disciplines embedded into how the Group operates, manages risk, and protects stakeholder trust. Our Strategy and Approach MST Golf manages accountable and ethical operations by embedding integrity, accountability, and disciplined controls into everyday business practices. The Group’s approach focuses on preventing internally driven risks while also strengthening resilience against external threats.
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