Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 81 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY Changing Lives of Our Communities Through Technology Connecting Underserved Communities – Connectivity is important for rural transformation, particularly in areas of Sabah and Sarawak where a significant percentage of society lives in relatively inaccessible villages and longhouses. We are working with the Government to lower broadband costs for subscribers in these areas. These initiatives are being undertaken in tandem with the Government’s Time Three (“T3”) programme, funded by the national Universal Service Provision fund, to roll out broadband coverage in rural and remote areas. Strengthening Vulnerable Communities – In July 2012, we adopted two homes in line with our strategy to make a real difference and bring about sustainable change in the community. We are working closely with the Independent Living and Training Centre (“ILTC”) in Rawang and the Jenjarom Old Folks’ Home in Banting to help meet their operational needs as well as to initiate programme and activities that would help develop their social and IT skills. Bridging the Digital Divide among Youth – 2012 marked the 10th anniversary of our Maxis Cyberkids Programme. It equips teachers and students with computer skills, enhances their understanding and usage of the Internet and creates an appreciation of technology. In conjunction with the Maxis Cyberkids 10th Anniversary, we extended the programme to special education schools for the first time. Working with the Special Education Division of KPM, we identified Sekolah Kebangsaan Pendidikan Khas Selangor (“SKPKS”), a school for the hearing- impaired, for the pilot programme. During the camp, we introduced customised learning programmes for teachers which they could use in their classrooms. Since its inception, the Cyberkids programme has been implemented in 1,500 schools, reaching more than 8,600 students and teachers nationwide. In 2012, we held five Maxis Cyberkids Camps around the country, drawing a total of 233 participants from 19 schools. Maxis together with SKMM and the Ministry of Information Communication and Culture (“KPKK”) also played host to the ASEAN Cyberkids Camp 2012. A total of 76 participants, 24 Malaysians and 42 from other ASEAN countries and India, attended the camp. Student participants were aged between 13 to 17 years old and were accompanied by their teachers. They learnt how to use ICT in their daily teaching and learning activities and also shared cultural experiences. Nurturing Tomorrow’s Leaders – The Maxis Scholarship for Excellence Awards is a scholarship programme that promotes excellence and has enabled talented young Malaysians to benefit from an education at some of the most prestigious universities at home and abroad. Since the programme was launched in 2005, Maxis has invested RM37.9 million and awarded scholarships to 209 Malaysians. In 2012 alone, we awarded 49 scholarships to students pursuing both postgraduate and undergraduate courses locally and abroad, including children of our employees. We are the only telco in Malaysia to offer scholarships to our customers (and their children). Reaching out to the Community – Maxis organised our first ever Caregivers’ Appreciation event in September 2012, in recognition of their unwavering dedication and hard work. We played host to over 50 leaders, administrators and caregivers from more than 20 charity homes to thank them for devoting their time to caring for the community. Bringing ourselves closer to the community in Sabah and Sarawak, we organised a special Christmas celebration for the residents of Cheshire Home, Persatuan Ibubapa Kanak-kanak Cacat Sarawak and Sarawak Children’s Cancer Society. Apart from monetary contribution, Maxis organised games and activities and a sumptuous spread of Christmas treats for the children, adults and caregivers of the homes. CREATING A GREAT PLACE TO WORK We are committed to creating a stimulating and innovative workplace that will help our employees develop to their full potential. We offer a highly competitive remuneration package with attractive salary schemes and a wide range of benefits. Apart from standard benefits such as annual leave, medical and insurance coverage, our employees enjoy special subsidies on Maxis products and services. We also provide a platform for our employees to make a positive difference in the communities around them. As at end of 2012, 199 Maxis volunteers clocked in 2,053 volunteer hours in various CR initiatives. For talent development and training, please refer to the Talent and People section of this annual report.