Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 79 CORPORATE RESPONSIBILITY Corporate Responsibility (“CR”) is an integral part of our overall corporate mission to be Malaysia’s premier integrated communications service provider. Last year, we introduced the Maxis CR Framework, which underpins our commitment to creating business growth in a sustainable and responsible manner. Our CR strategy focuses on three strategic pillars: Developing and Enriching our Community, Customers and Partners; Creating a Great Place to Work and Advocating Environmentally Friendly Practices. DEVELOPING AND ENRICHING OUR COMMUNITY, CUSTOMERS AND PARTNERS Responsible Conduct in the Marketplace Our business and sustainability strategies are underpinned by our business principles and code of conduct which stress the importance of responsible, ethical and honest behaviour in everything we do. This means being a responsible employer, maintaining the health and safety of our employees and contractors, ensuring high standards of labour and environmental protection in our supply chain, and transparent and ethical business practices. Under the Office of Business Practice, a comprehensive policy titled “Maxis Code of Business Practice” guides Board members, Management and employees in upholding the highest standards of ethical business conduct. Corporate Governance We continue to uphold our commitment to conduct business fairly, impartially and in full compliance with all laws and regulations. Corporate governance in Maxis is guided by the Malaysian Code of Corporate Governance and is steered by the Board of Directors, which ensures that the highest standards of conduct and integrity are always at the core of the Company. In driving our CR agenda, Maxis has developed a CR governance structure that helps us to adopt a more strategic and embedded approach in our CR practices. Led by the CEO, Maxis’ CR Steering Committee oversees the implementation of CR initiatives company-wide and determines the direction and strategic focus. At the operational level, the CR team within Corporate Affairs leads the implementation of flagship programmes for the community. Engaging Our Stakeholders Constructive and meaningful dialogue has always been a critical factor in our efforts to understand the needs and expectations of our stakeholders. We continue to create effective channels of communication with them to shape and review existing activities, help identify emerging issues and test new ideas. Customers are at the heart of everything we do and we are conscious of our responsibility to provide them with quality products and services. We conduct an annual Brand Tracker exercise to monitor our performance in terms of customer satisfaction. Data is gathered through face-to-face and telephone interviews. As a leader in the Malaysian ICT sector, Maxis is actively engaged in the policy- making process for technology and telecommunication and participates in various forums under SKMM to provide input and feedback on industry issues. The newly-established Compliance, Regulatory and Government Affairs team is dedicated to ensuring frequent two- way communications via regular reports and progress updates, meetings and participation in government programmes and initiatives. We also played an active role in the Radio Frequency (“RF”) Industry Task Force led by SKMM and participated in forums aimed at educating the public about the safety of RF emissions. We engage our shareholders and the investing community in constant dialogue. Key investor relations activities include Annual General Meetings (“AGM”), Extraordinary General Meetings (“EGM”), one-on-one meetings, conference calls and investor conferences. WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY