Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 77 WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY Fibre demand uptake will accelerate stimulated by the National Broadband Initiative. Demand for connectivity at home is expected to increase, especially in rural areas with no fibre coverage, leading to growth in wireless broadband, with subscriptions expected to reach 3.7 million in 2017 from 2.8 million in 2012. The ICT market is expected to keep growing at a yearly rate of 8%; main areas of growth are cloud services, managed services, smart home services, location-based services and machine- to-machine. Telecom operators have opportunities to participate in vertical industries such as education, healthcare and financial services, where new mobile and technology trends could enable a more effective service delivery. The Enterprise market presents high growth potential and is expected to increase at a yearly rate of 5% to reach RM11.8 billion by 2017. OUTLOOK The operating environment is expected to remain challenging as the competitive landscape intensifies with more targeted offers from existing players and acquisition driven campaigns from new players. The Company will continue its focus on offering innovative consumer- relevant products and services with more granularity targeting customers’ usage behaviour. It will also focus on expanding the rewards and benefits offered through its loyalty programmes. The Company will further develop its network, IT systems and channels while driving operational efficiency across all its operations. The outlook for the key operating segments is as detailed below: MOBILE SERVICES Revenue growth is expected to come from rising demand in data driven by the proliferation of smartphones, tablets and digital content. In an effort to cater to this demand and further encourage data uptake, the Company will focus on strengthening the network, seeding the base with smart devices and offering relevant content. Growth is also expected to come from an intensified segment-based focus to grow under-represented segments with targeted offers through the most effective channels. Underlying the growth is attention towards protecting core service revenues by continuing to offer innovative plans with competitive rates, convenience and excellent customer service. Growth in Home Wireless Internet is expected to be driven by broadband demand from areas outside of the fixed broadband footprint which constitutes an estimated 3.3 million households in the country. Wholesale revenue is also expected to grow as the number of MVNOs increase and as we continue to drive network sharing partnerships. HOME SERVICES Demand for high-speed broadband services is expected to come from integrated bundles consisting of Home Fibre Internet, content as well as mobile services, over a footprint of over 1.3 million households, and will be a key catalyst for growth. ENTERPRISE FIXED SERVICES The Enterprise Fixed business is expected to grow in all key segments, namely large Corporates, the Government and Public Sector, and Small and Medium Enterprise (“SME”) as the demand for ICT and managed services, VSAT offerings along with Digital SME Solutions grow.