Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 63 Currently, we serve more than 50,000 businesses nationwide in the retail, transportation, financial services, manufacturing, oil and gas and ICT industries. 2012 was a transformative year for Maxis where we strengthened our offerings in mobile, fixed and cloud services as part of our strategy to be the leading integrated communications service provider in Malaysia. We made investments in a Tier-III certified Data Centre infrastructure, Cloud computing technology, Managed Machine-to-Machine (“M2M”) platform, Managed Services capability, fibre broadband services via collaboration with Telekom Malaysia Berhad’s National High-Speed Broadband (“HSBB”) initiative, VSAT Ku-Band access technology through our partnership with Measat and Unified Communications services. These efforts have enabled us to provide not only integrated communications offerings, but also differentiated industry-specific business solutions for our customers over and above our basic enterprise mobile offerings. Some of the key product offerings include: “Maxis Business” Mobility Solutions We were the first in Malaysia to partner with nine Independent Software Vendors (“ISVs”) to launch this innovative service which leverages on M2M and Maxis Cloud technologies. It enables businesses to go mobile in critical business areas such as Customer Relationship Management, Sales Force Automation and Telemetry Services. Key business information and assets are now accessible securely on-the-go, over-the-air and across multiple device screens, enabling growth in ways yet to be imagined. “Built for SME” Business Solutions We have looked at the needs and priorities of SMEs in the retail, transportation and logistics sectors and designed one-stop shop communications solutions and business applications that include Mobile Voice, Hosted Voice, M2M, Fibre Broadband, Closed Circuit Television (“CCTV”) and Enterprise Resource Planning (“ERP”) via Maxis Cloud. A subscription-based model minimises the required initial capital investment. Maxis Managed Services This suite of integrated services provides comprehensive ICT solutions to fully manage the overall communications networks and infrastructure for businesses. With services such as Cloud Computing, Data Centre Hosting, Business Internet, Metro Ethernet, MPLS, Business Hosted Voice, Managed Security, Professional Services and other services, we help customers deal with increasingly complex ICT solutions so that they can focus on their core business. Maxis Cloud This provides an on-demand, real-time, fully-managed cloud computing service to both SMEs and enterprises so that they can implement a flexible and secure IT infrastructure that can grow with their business while easily meeting peak demand needs at much lower costs. Businesses can connect to Maxis Cloud via many of the access technologies offered. WHOLESALE Network sharing and wholesale services are about working smarter as an industry so that we can focus on what really matters to our customers, while at the same time driving operational efficiency. Network sharing has emerged as a new revenue source while enhancing utilisation of our network in areas that are currently underutilised. Following the signing of a landmark agreement on 21 October 2011, active sharing of our 3G radio access network with U Mobile went live on 1 September 2012. The agreement is for an initial period of 10 years. We signed a network collaboration agreement with REDtone Marketing on 13 July 2012, which allows us to offer even higher performing services on 4G LTE through access to double the spectrum. MVNO We strengthened our capabilities to host a range of mobile virtual network operator (“MVNO”) business models. To date, we host two partners. iTEL, formerly known as OKTel, targets migrant workers mainly from Nepal and India and is now in its third year of operation. Salamfone, officially launched on 6 April 2011, offers Islamic- based applications and content to Muslim communities. WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY