Maxis Berhad | Annual Report 2012

Maxis Berhad // Annual Report 2012 21 The company also broadened its community activities and reinforced its commitment to a sustainability programme dedicated to its principal stakeholders - consumers, employees, shareholders and the community. MAXIS PEOPLE, OUR ORGANISATIONAL BACKBONE We have been working at becoming more contemporary in character and progressive in our approach to meeting the demands of our customers. During the year, enormous effort was put into raising organisational understanding and competence in the areas of new learning across devices, customer service, online marketing and retail. These have been benchmarked against global best practices. There will be evidence of these measures in 2013 at the customer and street level. We have established a separate Talent portfolio that has resulted in key changes and approaches to the people development process in the Company. Our competency framework is designed to prepare senior management for future leadership roles. At the entry and mid-management levels, the Leadership Development Engine (“LDE”) programme is also being revamped to fast-track the development of a pool of high calibre, performance driven individuals who will take Maxis into the future. ACKNOWLEDGEMENTS WE ARE CONSTANTLY INSPIRED AND CHALLENGED BY OUR MAXIS CUSTOMERS. THEY DEMAND THE BEST FROM US. ALONG WITH MY COLLEAGUES, I WOULD LIKE TO THANK THEM FOR THEIR SUPPORT AND ASSURE THEM THAT THEIR FAITH IN US IS NOT MISPLACED. WE ARE DETERMINED, AS A COMPANY, TO STAY BY THEIR SIDE AND ENRICH THEIR LIVES. Maxis distributors and dealers are among the best in the business. This is evident year after year in the manner in which they compete in the market place. They are constantly re-engineering themselves in response to changing consumer expectations. Our leadership position in the market is the result of their sustained loyalty to the brand, their dedication, competence and hard work. I am grateful to all the partners who help us deliver exceptional service and ensure we are worthy of the accolades we receive as a strong customer service company. We also thank the management and the field teams of Telekom Malaysia Berhad and Tenaga Nasional Berhad for their support. We deeply appreciate the continuous guidance and encouragement of the Ministry of Information Communication and Culture of Malaysia (“KPKK”) and the Malaysian Communications and Multimedia Commission (“SKMM”). My heartfelt gratitude to the Board of Directors and principal shareholders for their contribution in helping the Company manage stakeholder interests and expectations. We want to thank our outgoing Directors, Mr. Ghassan Hasbani, Dr. Zeyad AlEtaibi and En. Asgari bin Mohd Fuad Stephens for their valuable contributions and expertise. I also welcome our new board members, Mr. Alvin Hew, Mr. Krishnan Ravi Kumar and Dr. Ibrahim Kadi. My special thanks to the Chairman for his wise counsel and engagement. I welcome onboard Mr. Johan Dennelind. I am sure his Malaysian and international experience will help Maxis extend its market leadership position and reinforce its reputation as one of Malaysia’s best-run companies and among the finest telcos globally. I HAVE BEEN PRIVILEGED TO LEAD AN OUTSTANDING TEAM OF PROFESSIONALS WHO ARE CUSTOMER-ORIENTED, PRINCIPLED, INNOVATIVE AND PROUD OF OUR BRAND HERITAGE. THEY WORK HARD TO PRODUCE STRONG RESULTS YEAR AFTER YEAR AND ARE NOT FAZED BY MARKET DIFFICULTIES. THEY ARE THE BACKBONE OF OUR RICH PAST AND PROMISING FUTURE. I THANK EACH ONE OF THEM FOR SUPPORTING ME DURING MY TENURE AS CEO OF MAXIS BERHAD. Sandip Das Chief Executive Officer WHAT’S INSIDE HIGHLIGHTS OUR STRENGTH LEADERSHIP OUR BUSINESS IN ACTION CORPORATE RESPONSIBILITY