ENRA Group Berhad | Annual Report 2022 41 SUSTAINABILITY REPORT We believe that spending on digital marketing initiatives has been impactful. Thus far, Q Homes has reached over 14,000 people online as per ILLUSTRATION 10 and as a result, received high volume of enquiries on our projects since we began our digital marketing last year. While we embrace these new norms, the old forms of engagement through e-mails and websites still remain relevant. 4. Project and job execution (Economic) a. Monitoring for sustainable business It is important for the Group to manage its projects and jobs efficiently from the point of inception right through planning, implementation, completion and post-completion analysis (to address lessons learnt and implement measures and practices for future exercises). The Group places importance on the following: • Thoroughness in due diligence; • Timeliness of execution and completion within assigned budgets; • Implementation of contingency plans; • Sensitivity and adaptability to changes in market conditions that would require quick intervention or modification to the execution plan; • Proper monitoring of progress taking into account directives and requirements of the Board and Senior Management; and • Balancing progress against financial considerations. ILLUSTRATION 10 Facebook and Instagram Reach Page and profiles visits 127 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 429.2% 8 6 4 2 0 Page and profiles visits Facebook page visits Reach 14,621 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Facebook Page reach 200.9% 2.0K 1.5K 1.0K 500 0 1,565 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Instagram reach 100% 300 200 100 0 134 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 100% 30 20 10 0 Instagram profile visits
RkJQdWJsaXNoZXIy NDgzMzc=