Focus Areas Focus Areas Key Initiatives Key Initiatives Results Results Capture a lucrative market segment and increase overall wealth management revenue Increase the volume and profitability of deposits Foster growth in card business Initiated the development of the Premier Wealth platform tailored for high-net-worth clients Introduced products and campaigns for high-net-worth clients, including MySmart Wealth Plus, Premier Will Writing facility, and Unit Trust-Term Deposit-i Tawarruq campaign Established Bank Islam’s first Premier Wealth Centre in Shah Alam Implemented strategic campaigns, promotions, and product offering to increase deposit growth Implemented initiatives to foster growth in the card business segment With the successful onboarding of three new business partners such as AIIMAN Asset Management Berhad, Nomura Asset Management Malaysia Sdn Bhd and PMB Investment Berhad, we are on the right track for continued growth, hence positioning Bank Islam’s Wealth Management as the leading Islamic Wealth Management in Malaysia. Under the One Stop Financial Solution provider, we introduced nine (9) new products in 2023, cutting across the Investment, Takaful and Estate Planning segments enriching the customers experience with the Bank. Achieved deposit and investment as of December 2023, reflecting a year-on-year growth of 3.6% MaxCash and Term Deposit Tawarruq (TDT) Extra Campaign Performance generated a total of 23,335 new TDT accounts Debit and Credit Card spending: Growth increased by 11.8% Wealth Management Deposit and Cards 80 Business Review Bank Islam Malaysia Berhad ◆ Integrated Annual Report 2023
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