10 EXCEL FORCE MSC BERHAD XIFU Mobile App We are currently ranked in the top 10-20 in terms of grossing for Apple's iOS and Android play store High engagement rate with users, 10 minutes per user per day Next day retention rate statistics of 25% shows stickiness We soft launched our app in February 2022 and we've received good users responses and engagement from it. It'll be on a freemium model going forward. 05 KEY BUSINESS RISK AND MITIGATION STRATEGIES Changes to government policies, banking regulations, securities regulations and stockbroking rules have an impact to EForce's business and operational performance. The Group monitors trends in regulatory development, and through regular engagements with brokers, regulators and relevant governmental agencies, the Group can better anticipate risks and formulate responses to changes. The Group’s business operation is highly dependent on the stability and reliability of our application solutions, data centre, network infrastructure and equipment. EForce mitigates the operational and system risk through pre-trading system health check, close monitoring of equipment resource use for preventive actions, regular back up procedures to ensure business continuity, review and fine-tune our applications for performance improvement. Keeping abreast and updated on technology advancement is critical to ensure timely and effective maintenance of our application solutions, and provide quick response to customers when issues arise. EForce provides training and exposure to our employees on relevant technology development, and regular updates on evolving broking business landscape to ensure the Group’s solutions remain current. The growing threats of cyber-attack to steal data and deny genuine user access to systems requires timely and effective countermeasures. To mitigate this risk, the Group tracks the latest cybersecurity trends and development, and periodically review its system security settings to strengthen cyber-defences. The Group has updated and adopted a comprehensive set of IT Policy, including Cyber Security Policy to ensure a high standard of performance. Management Discussion and Analysis (cont’d) Live active stock monitoring Innovative external margin financing Marketplace for webinars Live algo driven trading signals Portfolio analytics Crypto trading Customised news/bursa/ fundamanetal analysis Live webinars/opinions/videos Live prices Current Features Coming Features 11
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