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Annual Report
2016
Ni Hsin Resources Berhad
(653353-W)
7
Overview of the Group’s Business and
Operations
Ni Hsin Group is a leading manufacturer of high quality
premium stainless steel products in Asia. Our manufacturing
and production facilities are located in Seri Kembangan,
Selangor.
Vision
Our Group strives to be the leader in exquisite Stainless Steel
Products from Asia and beyond.
Principal Activities of our Group
Manufacturing of premium stainless steel products:
•
Premium Stainless Steel Multi-ply Cookware ranging
from pressure cookers, woks, pots and sauce pans
for household and commercial use on an Original
Equipment Manufacturing (“OEM”) or Original Design
Manufacturing (“ODM”) basis;
•
Multi-ply Stainless Steel Clad Metal;
•
Stainless Steel Convex Mirror; and
•
Stainless Steel Household Water Filtration Systems.
Key Markets
Our key markets are as follows:
Japan – 37%, Asia Pacific (exclude Japan) – 43%, USA & Canada – 6%, Europe – 14%
Management Discussion And Analysis
Strategies in Creating Value
The strategies adopted by the Group in 2016 were aimed
at to continuously sustaining competitive advantage and
include the following:
•
Strengthen pricing strategy of both sales and
procurement through periodic forecast and planning;
•
Quality assurance and sustainable practices both in
production and procurement;
•
Competitive selling price for high quality products and
attractive package;
•
Continuous improvement in Quality Management
System;
•
Speedy response to customers’ needs and feedback;
•
Implementation of ERP system to enhance production
planning and efficiency, management control and
decision making thereby improving profitability; and
•
Strengthen manpower quality and efficiency by
providing appropriate skills and leadership training
programmes.