Competitive Strengths

One-Stop Solution Provider

We are a one-stop solution provider that is capable of providing end-to-end solutions to our customers. Both of our divisions, namely AHPD and FSED, work closely with our current as well as potential customers to provide a comprehensive service, which includes pre-sales consultation, user trainings as well as after-sales support. Our ability to provide one-stop solutions lies in our long established history and experience, which has enabled us to tailor-make solutions for different customers' needs. We understand that customer care does not end at the point of sale and as such, technical support is readily available through our after-sales service department which is capable of operating beyond normal working hours to provide technical support to our customers.

 

Highly Experienced and Professional Management Team

Our Group is led by our Executive Chairman, Chee Long Sing @ Cher Hwee Seng, our Managing Director Cher Sew Seng, and our Executive Director, Goh Ah Heng @ Goh Keng Chin. The trio are also our founders, with an average experience of approximately 38 years in the animal health products industry and 32 years in the food service equipment industry. In addition, they are supported by a team of eleven (11) highly capable, experienced and dedicated personnel, the majority of whom have been with the Group for more than ten (10) years.

 

Established Business Relationships and Proven Track Record

With more than thirty (30) years experience in the animal health products and food service equipment industries, we have established good business relationships and a proven track record with our customers, with the majority of our major customers having been with us for more than ten (10) years. As such, we have a balance mix of repeating customers and new customers.

In addition, we have also been working with the majority of our major suppliers, which consist of world renowned brands in the animal health products and food service equipment industries, for more than twenty (20) years. These long working relationships allow us to mitigate the risk of shortage/delay in supplies, which may result in loss of customers and/or delayed turn-around time. In addition, these long working relationships enable us to obtain consistent and competitive pricing for our products, which ultimately benefits our customers. In addition, our commitment to quality and reliability has also enabled us to successfully establish ourselves in the animal health products and food service equipment industries.

 

Consistent Supply

One of our competitive strengths is our ability to provide consistent supply. Our major suppliers are mainly large corporations, therefore we are ensured of an uninterrupted supply of products. Most of our suppliers generally have established manufacturing processes that will ensure that in the event of shortage of supply or increase in market demand, our suppliers are able to fulfil those demands without interruption in supply. As such, we can be assured of continuous supply to our customers.

In addition, we currently have a total of six (6) warehouses located in various locations in Shah Alam, Selangor, with a total combined storage capacity of 847 metric tonnes. Our large warehousing capacity allows us to stock-up in order to provide prompt deliveries to our customers as well as have a wide range of products and related parts on hand to cater to our customers' needs.

 

Broad Products Offering

Currently, we distribute a wide range of animal health products and food service equipment. Our broad products offering ensure that we are able to cater and meet the demands and requirements of our existing, new and potential customers. Our sales team are able to offer more products to our customers and promote cross-selling. Thus, our customers have increasingly demonstrated confidence in our Group, as we are able to provide the convenience of a one-stop solution provider.