31 MANAGEMENT DISCUSSION AND ANALYSIS BUSINESS OVERVIEW In light of the catalytic RTS Link development, it has become inevitable to repurpose the business model of KOMTAR JBCC, from City Centre Mall to Transit-Oriented Shopping Mall. The consumer preferences have shifted to experiential elements such as F&B and entertainment in malls. Recognising the latest consumer trends, extensive efforts have been invested in reconfiguring the tenant mix and layout, with a primary emphasis on enhancing offerings in beauty, premium and mainstream fashion, as well as F&B outlets. The mall will also feature al fresco spaces, adding a vibrant and open-air dimension to its offerings. Currently, the mall is undergoing phases of asset enhancement exercises, with the targeted completion of initial phase of asset enhancement initiatives would be in Q3, 2024. With the influx of international shoppers and tourists, the commercial value of KOMTAR JBCC and IIBD is expected to increase, offering the public promising investment opportunities through Al-Salām REIT. RETAIL SEGMENT Active development underway in front of KOMTAR JBCC JB-Singapore RTS Link progress on track for completion
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