Key Management Team

Sia Su Lin

Chief Financial Officer

Sia Su Lin (“Ms. Sia") joined the Group on 16 August 2021 and holds the position of Chief Financial Officer who is responsible for overseeing the Finance of the Group.

Ms. Sia obtained her Association of Chartered Certified Accountants and currently she is a member of the Malaysian Institute of Accountants.

Ms. Sia had more than 25 years of experience in financial accounting and reporting, tax planning and compliance, budgetary planning and control, implementing Enterprise Resource Planning system, business planning and corporate finance. Prior to join our Group in August 2021, she had worked in various audit firms, listed and private companies including manufacturing, trading and retailing.

Lee Kah Earng

Sales Director

Lee Kah Earng (“KE Lee") is our Sales Director. He is responsible for managing sales and marketing and business development activities for the Malaysia market of our Group. He began his career with Hong Leong Finance Berhad as a Collection Clerk in 1990. In 1993, he joined as a Sales Executive in Great Wall Marketing Sdn Bhd. In 1994, he joined as a Sales Executive in Victory Supplies. In 1996, he joined our Group as a Sales Executive and has been an instrumental part of our Group's success and growth to-date. He was promoted to Sales Manager in 2003 and subsequently to Senior Sales Manager in 2012. He was then promoted to Chief Marketing Officer in 2014 before assuming his current position as our Sales Director on 1 June 2019.

Over the years, he has been instrumental in delivery of our products to public hospitals and has being responsible for leading our Group’s sales initiatives in private hospitals.

KE Lee is the cousin of PH Lim.

Lim Pak Hong

Research & Development Director

Lim Pak Hong ("PH Lim”) is our Research and Development (“R&D") Director since 1 June 2020. He is responsible for developing products and sustaining engineering initiatives to improve the quality and cost of the products.

PH Lim obtained a diploma in Mechatronics Engineering from INTI University College in 2009. In 2013, he graduated with a Bachelor of Engineering in Mechatronic Engineering from Staffordshire University, United Kingdom.

Upon graduation in 2013, PH Lim joined our Group as a R&D Engineer and was responsible for product design and development, including product customisations as specified by our customers. Among his notable achievements was the design of a Longitudinal Patient Transfer Trolley System, developed for transferring patients longitudinally (or lengthwise) as opposed to the conventional lateral (or sideways) transfer, which was useful in narrow hospital corridors and tight spaces. He was promoted as the Group General Manager in 2015 and will be an integral part of our Group’s future growth and success.

PH Lim is the brother-in-law of Mr. Lim