Investor Relations

Key Management Team

Yong Wai Chien

Chief Operating Officer

Age, Gender, Nationality
57, Female, Malaysian

Date of Appointment:
1 July 2022

Ms. Yong Wai Chien serves as our Chief Operating Officer, bringing over 30 years of experience in the golf retail industry.

She holds a Bachelor of Science (Honours) in Biochemistry from Universiti Kebangsaan Malaysia (1991) and a Diploma in Business Administration from the Association of Business Executives (UK) (1993).

Ms. Yong began her career in retail before joining Pan West Sdn Bhd, a golf retailer, where she held key operational roles. She later joined MST Golf in 2001 as International Operations Manager, managing overseas outlets in Singapore and exploring regional expansion opportunities. In 2003, she took on additional responsibilities as Head of the Control Division, overseeing central operations.

In 2004, she joined Nike (Thailand) Ltd as Golf Sales & Marketing Director for Southeast Asia before returning to MST Golf in 2006. In 2022, she was appointed Chief Operating Officer, a role she holds to date.

Ms. Yong oversees the Group’s business operations across Malaysia, Singapore, and Indonesia, including retail operations, inventory management, logistics, warehousing, buying, merchandising, e-commerce, wholesale, and corporate sales.

Soo Zin Chuen

Group Chief Financial Officer

Age, Gender, Nationality
45, Male, Malaysian

Date of Appointment:
11 September 2024

Mr. Soo Zin Chuen serves as our Group Chief Financial Officer, bringing over 23 years of experience in auditing, tax, finance, and accounting across various industries, including manufacturing, healthcare, plantation, retail, food and beverage, services, and trading.

He graduated with a Bachelor of Accounting from University Malaysia Sabah and has completed his professional exam with ACCA. He is also a member of the Malaysia Institute of Accountants.

As Group Chief Financial Officer, Soo is responsible for overseeing the Group’s financial, accounting, and compliance functions, including finance and accounts, operational finance and investor relations.

Tan Chia Loon

Country Manager, PT MST Golf Indonesia

Age, Gender, Nationality
50, Male, Malaysian

Date of Appointment:
9 October 2023

Mr. Tan Chia Loon serves as our Country Manager for Indonesia, bringing over 23 years of experience in the golf industry.

He holds a Diploma in Hotel & Catering Management from Kolej Damansara Utama (1997). Mr. Tan began his career in 1997 at Hotel Armada Petaling Jaya, where he held roles overseeing front desk operations and income audits. In 2001, he joined Pulai Springs Resort Berhad as Assistant Golf Manager, focusing on golf management and business development.

He joined MST Golf in 2002 as Sales Executive and progressed through various leadership roles, including Golf Consultant, Shop Manager, and Area Manager, where he was responsible for outlet staff management and business development. He has also obtained various certifications in club fitting and training.

In 2022, he was appointed Senior Manager of Marketing, overseeing brand marketing, golf media, loyalty programme, customer service, and design and creative.

As Country Manager of the Group’s operations in Indonesia, Mr. Tan is responsible for day-to-day operations, sales performance, retail management, business development, finance and administration, logistics, and warehousing.

Tang Poh Lu

Country Manager, MST Golf Singapore Pte Ltd

Age, Gender, Nationality
39, Male, Singaporean

Date of Appointment:
2 September 2024

Mr. Tang Poh Lu serves as our Country Manager for Singapore, bringing over 14 years of experience in retail and financial management.

He holds a Bachelor of Accountancy (Honors) (2010) from Nanyang Technological University, Singapore.

Poh Lu began his career in auditing and financial analysis, with roles at Ernst & Young and Micron Semiconductor. He later joined Decathlon, where he held senior leadership roles in both finance and retail operations, including CFO and Director of Decathlon Singapore, City Leader in Nanjing, China, and Digital Commercial & Marketing Leader in Singapore. During his tenure, he was instrumental in driving market expansion, omnichannel strategies, and business transformation.

As Country Manager of the Group’s operations in Singapore, he oversees the day-to-day business operations, including sales, retail management, business development, finance, administration, human resources, logistics, and wholesale and corporate sales.