Key Management Team

Tan Yu Yeh

Non-Independent Executive Director/Executive Vice Chairman
Tan Yu Yeh, a Malaysian aged 49, is our Non-Independent Executive Director and Executive Vice Chairman. He was appointed to our Board on 1 June 2016 and redesignated as our Executive Vice Chairman on 19 May 2020.

Prior to his redesignation as our Executive Vice Chairman, he was our Co-Managing Director. He together with Ong Chu Jin Adrian, are jointly responsible for our day-to-day operations with specific responsibilities in the overall management of our Group’s operations and sets our business strategy.

Since 2005, Tan Yu Yeh has supported the growth of our Group’s business as a director, shareholder and adviser. Since 2014, he has led the management of our Group. He is the founder of our business and opened the first Mr. D.I.Y. store at Jalan Tuanku Abdul Rahman.

From 1997 to 2009, he worked with Inter-Pacific Securities Sdn Bhd as a remisier. From 1996 until 1997, he was an engineer with Komag USA (Malaysia) Sdn Bhd.

He graduated with a Bachelor of Science in Physics from University of Malaya in 1996.

Ong Chu Jin Adrian

Non-Independent Executive Director/Chief Executive Officer
Ong Chu Jin Adrian, a Malaysian aged 51, is our Non-Independent Executive Director and Chief Executive Officer. He joined us in January 2019 as our Co-Managing Director and was redesignated as our Chief Executive Officer on 19 May 2020.

As our Chief Executive Officer, and together with Tan Yu Yeh, he is jointly responsible for our day-to-day operations with specific responsibilities in our Group’s corporate management and affairs as well as financial oversight.

In 2015, he joined Creador as Managing Director and represented the Creador Funds on our Board from 26 October 2016 until 31 August 2018, and acted as its main representative. In addition to representing Creador on its investment in our Company, he also served as Creador’s representative for its other retail sector portfolio companies. He was re-appointed to our Board on 11 February 2019.

Prior to joining Creador, from 1995 to 2015, he worked with the CIMB group for 20 years, where he held various senior positions, including Senior Managing Director of Investment Banking at CIMB. In his role as Senior Managing Director, he was responsible for leading the corporate finance and mergers and acquisitions business across Asia Pacific. From 2006 to 2010, he was seconded to CIMB-Standard Strategic Asset Advisors Sdn Bhd (now Capital Advisors Asia Pte Ltd) to serve as its director, advising on its Southeast Asia Strategic Asset Fund from 2006 to 2009 and the Islamic Infrastructure Fund where he was also the Head of Fund from 2009 to 2010. From 1994 to 1995, he worked for KPMG, Malaysia as an audit supervisor and from 1989 to 1993, he worked with Kingston Smith, London as an auditor.

He obtained a Masters in Business Administration from the Judge Business School, University of Cambridge, United Kingdom in 2005. He has been admitted as a member of the Institute of Chartered Accountants in England and Wales since 1994 and a member of the MIA since 1995.

Tan Yu Wei

Alternate Director to Tan Yu Yeh/ Executive Vice President
Tan Yu Wei, a Malaysian aged 47, is the Alternate Director to Tan Yu Yeh, appointed on 3 March 2020 and is our Executive Vice President. He was redesignated as our Executive Vice President on 1 January 2019.

Since 2011, he has been a key senior member of our management, primarily leading our Group’s procurement strategy and leading our Group’s logistics and procurement departments.

From 2000 to 2011, he was part of the management team that set up De Little Chinatown Sdn Bhd, a wholesaler of products mainly from China and served as a director. Prior to that, from 1998 to 2000, he was a production supervisor with Solectron Corp, USA in Malaysia.

He obtained a Bachelor of Management (Honours) from Universiti Sains Malaysia in 1998.

Lim Chen Hwee

Senior Vice President, Finance
Lim Chen Hwee, a Malaysian aged 41, is our Senior Vice President, Finance. She has over 16 years of experience in accounting and finance.

She joined our Group as Financial Controller in 2017 before being promoted to Senior Vice President, Finance in 2019. Since joining us in 2017, she has been responsible for overseeing the statutory reporting and internal management reporting functions of our Group, financial planning, treasury, tax and other finance operations.

Prior to joining us, from 2015 to 2016, she was a Senior Manager at TMF Administrative Services Malaysia Sdn Bhd and from 2012 to 2015, she worked with Time Zone Sdn Bhd as its Financial Manager, where she was responsible for providing financial management support to the operations team.

From 2007 to 2012, she worked with BDO Consulting Sdn Bhd where her last held position was Associate Director. At BDO Consulting Sdn Bhd, she was involved in, amongst others, the review of financial projections for a highway concession and financial due diligence in industries such as trading, manufacturing, investment property, shipping and power plant, as well as a water concession.

From 2004 to 2007, she worked with BDO Binder as an Audit Associate.

She obtained a Bachelor of Accountancy from Universiti Putra Malaysia in 2004. She has been a member of the Malaysian Institute of Certified Public Accountants since 2007 and the MIA since 2009.

Tan Yew Hock

Director and Head, Business Development
Tan Yew Hock, a Malaysian aged 48, holds the designation of Director and Head, Business Development. He has over 14 years of experience in business development.

He initially joined our Group in 2006 as director in MD(K) and was subsequently appointed as director in some of our subsidiaries. He is a crucial member of the setup team for our stores in Malaysia and has held a number of positions in our Group such as manager, Head of Set-up Department and assumed his current position in 2019. Under his current position he is responsible in leading new business opportunities and identifying strategic locations with the objective of developing new markets and improving our business performance by keeping abreast with trends and changes in the retail industry.

Prior to joining us, from 2000 to 2006, he worked with Intertech Component Sdn Bhd as an Account Manager and from 1993 to 2000, he was a treasurer with Inter-Pacific Securities Sdn Bhd. From 1992 to 1993, he worked with Low & Tan Sdn Bhd as an Accounts Clerk.

He obtained a London Chamber of Commerce and Industry (LCCI) Certificate in Business Statistics and Management Accounting in 1994.

Tan Yew Teik

Director and Head, Logistics
Tan Yew Teik, a Malaysian aged 47, holds the designation of Director and Head, Logistics in our Company. He has about 16 years of experience in retail business.

He joined our Group in 2013 and was in charge of overseeing store operations and was appointed as Director and Head, Logistics in 2019 and has been instrumental in developing our distribution management. He is responsible for overseeing our entire supply chain which includes the logistics involved in receiving our products by our distribution centre, as well as the distribution of our products to our retail stores nationwide.

Prior to joining us, from 2004 to 2013, he was a Purchasing Manager in De Little Chinatown Sdn Bhd and from 2000 to 2004, he worked with AE Technology Sdn Bhd as a customer service engineer. He began his career with Solectron Technology Sdn Bhd as a production executive from 1998 to 2000.

He obtained a Bachelors Degree in Public Management (Honours) from Universiti Utara Malaysia in 1998.

Hoe Lye Peng

Vice President, Distribution Centre
Hoe Lye Peng, a Malaysian aged 55, is our Vice President, Distribution Centre. He has over 16 years of experience in supply chain, warehousing, and logistics processes.

He joined our Group in 2013 as a Store Manager and was appointed as our Head of People & Store Department in 2015 where he is responsible and oversees all our warehouse activities. He was promoted to Vice President, Distribution Centre in 2019.

Prior to joining us, from 2004 to 2013, he was a Warehouse and Logistics Manager at Solid Logic Sdn Bhd.

He graduated from Universiti Utara Malaysia in 1991 with a Bachelor of Arts (Honours) in Economics and he held a Dealer’s Representative’s licence from 1997 to 2019. He was with Inter-Pacific Securities Sdn Bhd from 1992 to 1997 as an Electronic Data Processing (EDP) officer.

Lau Boon Teck

Vice President, Retail Operations
Lau Boon Teck, a Malaysian aged 41, is our Vice President, Retail Operations. He has over 17 years of experience in retail industry.

His is responsible for the overall operations of our stores including managing its staff, managing store inventory and in-store performance for all our stores in Malaysia and Brunei.

He joined our Group in 2010 as a Store Manager and was subsequently promoted to Operations Manager in 2011. He was further promoted in 2015 as Head of People & Senior Area Manager and re-designated as Vice President, Retail Operations in 2019.

Prior to joining us, from 2003 to 2010, he worked with De Little Chinatown Sdn Bhd. He started as a Supervisor and was promoted to Assistant Manager, being the last position held.

He obtained a Bachelor in Science (Agribusiness) from Universiti Putra Malaysia in 2002.

Chin Guangui

Vice President, Marketing
Chin Guangui, a Malaysian aged 31, is our Vice President, Marketing. He has over 8 years of experience in marketing.

He joined our Group in 2014 as Assistant Manager for the marketing department and was promoted to Head of Marketing in 2016. He was re-designated as Vice President, Marketing in 2019. He is responsible for overseeing all marketing and sales strategies as well as for leading our e-commerce platform. He has been vital in aiding our Group to expand our market share in Malaysia, as well as setting up digital marketing strategies, marketing plans and developing the e-commerce business.

Prior to joining us, from 2012 to 2014, he worked with Brooks Running Malaysia as a Sales & Marketing Executive where he was responsible for handling marketing, branding and event management.

He obtained a Bachelor of Arts in Business with Business Communication from University of Portsmouth, United Kingdom in 2012.