Key Management Team

Lim Chen Hwee

Senior Vice President, Finance
Malaysian / Female / 41

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualifications:
• Bachelor of Accountancy from Universiti Putra Malaysia
• Member of the Malaysian Institute of Accountants
• Member of the Malaysian Institute of Certified Public Accountants

Working Experience:
• Joined our Group as Financial Controller in 2017 and was promoted to her current position. She is primarily responsible for statutory reporting and internal management reporting functions for our Group as well as financial planning, treasury, tax and other finance operations.
• Senior Manager of TMF Administrative Services Malaysia Sdn. Bhd.
• Finance Manager of Time Zone Sdn. Bhd.
• Associate Director of BDO Consulting Sdn. Bhd.
• Audit Senior of BDO Binder

Tan Yew Hock

Director and Head, Business Development
Malaysian / Male / 48

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualification:
• London Chamber of Commerce and Industry (LCCI) Certificate in Business Statistics and Management Accounting

Working Experience:
• Joined our Group in 2006 as director in some of our subsidiaries. He is primarily responsible for leading new business opportunities and identifying strategic locations with the objective of developing new markets.
• Account Manager of Intertech Component Sdn. Bhd.
• Treasurer of Inter-Pacific Securities Sdn. Bhd.
• Accounts Clerk of Low & Tan Sdn. Bhd.

Tan Yew Teik

Director and Head, Logistics
Malaysian / Male / 47

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualification:
• Bachelor Degree in Public Management (Honours) from Universiti Utara Malaysia

Working Experience:
• Joined our Group in 2013 in charge of overseeing store operations and was promoted to his current position. He is primarily responsible for developing our logistics including importation of our products from overseas to our distribution centre, as well as distribution of the products to our retail stores in East Malaysia and Brunei.
• Purchasing Manager of De Little Chinatown Sdn. Bhd.
• Customer Service Engineer of AE Technology Sdn. Bhd.
• Production Executive of Solectron Technology Sdn. Bhd.

Hoe Lye Peng

Vice President, Distribution Centre
Malaysian / Male / 55

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualification:
• Bachelor of Arts (Honours) in Economics from Universiti Utara Malaysia

Working Experience:
• Joined our Group as a Store Manager in 2013 and was promoted to his current position. He is primarily responsible for all warehouse activities.
• Warehouse and Logistics Manager of Solid Logic Sdn. Bhd.

Lau Boon Teck

Vice President, Retail Operations
Malaysian / Male / 41

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualification:
Bachelor in Science (Agribusiness) from Universiti Putra Malaysia

Working Experience:
• Joined our Group as a Store Manager in 2010 and was promoted to his current position. He is primarily responsible for the overall operations of our stores including managing the staff and store inventory and in-store performance for all our stores in Malaysia and Brunei.
• Supervisor and Assistant Manager of De Little Chinatown Sdn. Bhd.

Chin Guangui

Vice President, Marketing
Malaysian / Male / 31

Date of Appointment to the Current Position: 1 January 2019

Academic/Professional Qualification:
• Bachelor of Arts in Business with Business Communication from University of Portsmouth, United Kingdom

Working Experience:
• Joined our Group as an Assistant Marketing Manager in 2014 and was promoted to his current position. He is primarily responsible for overseeing all marketing and sales strategies as well as e-commerce platform.
• Sales & Marketing Executive of Brooks Running Malaysia