PROPERTY DEVELOPMENT The Property Development segment masterplans and develops residential, commercial, mixed-use as well and integrated projects. It also develops industrial parks and launches products tailored to market demand. Properties are developed based on the Group9s 8 development DNAs and are designed and built in line with market trends as well as consumer preferences. The Group9s diverse property portfolio includes a wide range of property types that are strategically aligned with various demographic buyer segments across its key markets in Malaysia. PROPERTY INVESTMENT The Property Investment segment focuses on developing and managing retail and oûce spaces that support the growth of the Group9s townships and integrated developments. Initially established to complement these townships, these assets have evolved into strong revenue generators, providing the Group with consistent recurring income. As a key pillar of the business, the Property Investment segment will continue to be strengthened through organic expansion and well as strategic partnerships. Recognising that technology and digitalisation play an important role in the growth and expansion of the Group, we have also invested in a mobile application platform, namely the T360 lifestyle app that oûers attractive content such as property, shopping, fashion, tech, travel, F&B, merchant deals, facilities bookings, VP appointments and more. The platform includes integration of the Group9s magazine, Tropicana Lifestyle, for better content solutions. RECREATION RESORT & HOSPITALITY The Leisure segment owns and manages the award-winning Tropicana Golf & Country Resort, and value-added services such as T Journey, a new hospitality and tenancy unit. This new business venture aims to enhance the overall lifestyle experience of Tropicana9s residents and visitors, providing travel, concierge, housekeeping as well as rental solutions. OUR BUSINESS STRENGTHS Tropicana Corporation Berhad9s strength lies in its people, from its leadership to its associates. This collective approach fosters a spirit of camaraderie which is the backbone of the whole organisation. The people-driven approach provides a strong foundation comprising the strengths and capabilities from the leadership9s strategies and vision, together with the professional long-standing experience of the senior management and to the eûective execution of roles and responsibilities by all associates. In line with the strategies and vision, the implementation of internal controls and systems coupled with the existence of robust governance as well as a comprehensive understanding of PESTLE forces provides the Group with competitive advantages in all three geographical markets in which it operates in. These competitive advantages are reûected in the synergies of the Group9s core business segments of Property Development, Property Investment and Leisure. 1. Diversified Business Segments Tropicana has an established presence in Malaysia. This further strengthens brand awareness and credibility as well as provides signiûcant learning and synergistic opportunities, drawing from best practices of the various operations across all three business segments that is interrelated to its core business. 2. Strategic Landbank The Group9s landbank of over 1,300 acres with more than 10 on-going projects and developments. The sizeable land allows the Group to be master planners of integrated townships and developments. 3. Established Brand & Proven Track Record As a pioneer in resort-style townships, Tropicana has a strong track record as a master planner. The strong brand equity developed over 45 years ago continues to earn the trust and confidence of stakeholders. This trusted branding also supports the pricing mechanism for the Group9s products. 4. Quality & Product Delivery Tropicana has established a consistent track record for product and service quality including a high QLASSIC score, green building certiûcation and satisfactory consumer experiences. The emphasis on quality excellence and customer satisfaction is reûected across the value chain, with each stage of the business process having clear and well-deûned requirements. 5. Good Marketplace Practices & Corporate Governance The Group continues to emphasise strong corporate governance, internal processes and controls that enable eûective management and strategic response to material topics, including existing and emerging risks and opportunities. This includes establishing robust oversight, checks and balances, and regular proactive communication between Board, management and operational personnel. 6. ESG Tropicana Corporation Berhad continues to mainstream ESG as part of its business approach and strategy to sustain and enhance value creation. ESG is a business enabler, particularly in the adoption of sustainable practices that drive operational eûciency, building resilience against social and environmental challenges and ultimately leading to sustainable growth. 80 ANNUAL REPORT 2024
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