b. Digital Marketing • Continuing with the lead gen campaign via META (FB/Instagram/Tik Tok), Google Display Network and various property platforms for on-going projects and upcoming launches • Leveraging on Key Opinion Leaders (<KOL=) on TikTok and Xiao Hong Shu (<XHS=) • Deployment of WhatsApp Chatbot for seamless connection with customers • Rolled out CNY and Hari Raya brand ûlms on social media platforms • Achieved: - Over 769,087 views on Facebook - Over 1,954,946 video plays on Instagram - Over 37,652 views on YouTube 53 MANAGEMENT DISCUSSION & ANALYSIS
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