1. Engaging & Tactical Campaigns a. Tactical sales campaign to craft a buzz-worthy conversation and become the talk of the town, igniting widespread interest and excitement such as THE TROPICANA JOURNEY & MARKET TRACTION TO GAIN MARKET TRACTION, TROPICANA ROLLED OUT A SERIES OF TACTICAL AND STRATEGIC INITIATIVES IN 2024 • FL45H DEALS campaign oûering purchasers a chance to win big and strike gold! Customers walked away with attractive and ûexible home ownership packages and incentives aligned with 8459 such as RM4.5 million worth of total bonus rewards, SPA signing incentive valued at more than RM45,000 and 450 pieces of 24k gold coins plus stamp duties, home ûnancing solutions, and furnishing packages. This campaign was oûered for ûve participating developments, namely Tropicana Alam, Tropicana Metropark, Tropicana Gardens, Tropicana WindCity and Tropicana Aman. This is in conjunction with Tropicana9s 45th anniversary • TwinPines Bonanza rewarding purchasers with prizes worth up to RM476,000, including the grand prize 3 a fully furnished studio unit worth RM461,000 • These campaigns created a sense of urgency by oûering limited-time promotions or exclusive deals, boosting engagement and sales • All these exciting campaigns raked up more than RM1 billion in sales and garnered more than 36,000 leads and engagements • Art of LONGevity campaign that gave out ang pao up to RM28,888 for participating townships such as Tropicana Alam, Tropicana Aman, Tropicana Metropark, Tropicana Gardens, Tropicana Grandhill, Tropicana Paradise and Tropicana Cenang 52 ANNUAL REPORT 2024
RkJQdWJsaXNoZXIy NDgzMzc=