2021 2022-2023 2024 • Tropicana 10-TEN digital campaign achieved record bookings of RM899 million • Re-activated our Tropicana Foundation initiative and won multiple CSR awards • Tropicana Foundation reached out to more than 20,000 underprivileged community members during the MCO period • Launched the most comprehensive developer app in Malaysia – Tropicana 360 App • Unveiled new revamped Tropicana corporate website and Tropicana Experiential Hall • Rolled out Tropicana T.Living, “Your Home, Your Choice”, the first bespoke home personalisation series • Tropicana achieved 100% vaccination goal for employees across its eco-system • Tropicana Gardens Mall Convention Centre was one of the large vaccination centres for the Program Vaksin Selangor and provided immunity jab to more than 500,000 citizens • Launched Tropicana Journey Collection: Tropicana Grandhill and Tropicana Cenang, a holiday homes series • Rolled out many strategic campaigns to spur sales and interests such as Multi-Million Mania, Home Step Fast/i, go-goFIT, Prosperity Instant Ang Pau, Journey of a Lifetime, Power Up, Lucky Ang Pau, TropiQuest Campaigns • Achieved property sales of RM1.3 billion in 2022 and 2023 • Rolled out a series of festive brand films, reaching out to local and international buyers • Reintroduced an improved version of its loyalty programme, T Privilege which is also a plug in to the Tropicana 360 mobile app • Tropicana earned global recognition with International • Hosted 32 events from the largest Pingmin market to the Flash Raya Concert and organised mental wellness event O ine 16. • Participated in 22 roadshows across Malaysia and Singapore. • Circulated 50 press releases to media members across Malaysia and Singapore covering all aspects of news announcements from property launches, financial results, signing ceremonies to CSR and ESG initiatives as well as brand collaborations. • Celebrated Tropicana’s 45th Anniversary, commemorated To discover more, please scan the QR code with a gala dinner themed 45 Years of Building Excellence with all our business partners, media members, bankers and vendors. • Organised 5 campaigns such as FL45H Deals, Maybank MyDeco financing solutions and The Makeover Guys. • Delivered 5 Vacant Possessions for Gemala Residences, Freesia Residences, Aster Heights, Tropicana Miyu Condominium and SouthPlace Residences & Shoppes. • Formed 8 Partnerships with global brands such as Banyan Group, Samsung, Kohler, Maybank, Makeover Guys, GreenRE, Ikea and VitaHealth. • Developed/Participated in 9 ESG Programs and won Gold at The Star’s ESG Positive Impact Awards 2024. • Hosted 19 CSR Events such as the Raya outreach initiative for the underprivileged community, Mental wellness day O ine 16 and the Season of Joy & Giving donation drive. • Received 12 Awards from awards such as Best Apartment/Condominium Asia Pacific and Best A ordable Housing/Landed Development in Asia to the People’s Choice Award – Top 10 Developers. • Raised RM56 million in donations through donation drives and CSR campaigns and initiatives. • Closed the Johor land sale successfully for RM383 million to NTT Data Group and RM240 million land deal with Z Data Group. • High take-up announcement for Edelweiss Serviced Residences at Tropicana Gardens, Fraser Heights at Tropicana Uplands and Avisa Residences at Tropicana Alam. • Notably, Tropicana unveiled its first township, the 362-acre Tropicana Alam, in Puncak Alam. 5-Star Award in best Mixed use Development Malaysia category at the International Property Awards 2022-2023 held in the United Kingdom • Tropicana honoured at The Edge Malaysia Property Excellence, FIABCI Malaysia Chapter Awards and continued to win more than 20 prestigious awards from 2022 to 2023 • Tropicana Seasons of Joy & Giving charity drive was a great success, raising more than RM100,000 in cash and products donations • Superheroes descended on Tropicana Gardens Mall for the largest “The World of DC Exhibition” in Asia • Reinforced its ESG commitments by introducing 3 Pillars – People, Planet & Partnerships 39 GROUP OVERVIEW
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