Our Performance Through our programs in FY2024, we managed to contribute an estimated total of RM30,355,012 to the community, supporting 1,573 beneficiaries. FY2024 FY2023 FY2022 Total amount invested in external community by category RM30,355,012.07 RM297,786.67 RM3 mil Sponsorships RM62,000.00 RM84,412.20 RM188,211.00 Education RM3,000.00 RM3,226.00 RM1,154,800 Donation RM15,076,600.00 RM160,734.99 RM10,000.00 Charity RM134,912.07 RM32,213.48 RM38,674.00 Sport RM15,058,500.00 RM17,200.00 RM1,612,916.00 Total number of individuals benefitted 1,573 3,375 1,640 The data for the number of beneficiaries is based on our best estimate given the di culty in tracking the exact number of beneficiaries for some of our initiatives. The following table lists our most notable Community Engagement programs for FY2024. No. Programme 1. CNY Meet & Greet 2024 2. Back to School Program 3. Bubur Lambuk Ramadan Distribution 4. Majlis Berbuka Puasa with the Orphanage Homes 5. Pet Care Programme & Donation Drive with SPCA 6. Season of Joy & Giving 2024 Moving forward, we hope to enhance community investment as a strategic tool in enhancing our brand in the targeted neighbourhoods/ communities, build better relationships with relevant stakeholders, and invest in environmental and biodiversity-related causes such as conservation projects, as opposed to solely focusing on social causes. However, this is subject to our financial feasibility and impact assessment. 168 ANNUAL REPORT 2024
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