5BRAND & REPUTATION Related UNSDGs Why This Is Important At Tropicana, we understand that our brand and reputation are integral to our longterm success, particularly in the context of sustainability. Our commitment to ethical practices, environmental stewardship, and social responsibility has helped establish us as a trusted leader in our industry. We recognise that our stakeholders, ranging from customers and employees to investors and the communities in which we operate, expect transparency, accountability, and responsible business practices from us. Our aim is to build up a positive brand reputation by increasing the company value and position, creating good quality products and services that benefit the investors, customers, purchases and community in the area where we operate. Goal 9: Industry, Innovation & Infrastructure Goal 11: Sustainable Cities & Communities Our Approach As part of our sustainability e orts, we have focused on building and maintaining a brand that aligns with our values of integrity, innovation, and sustainability. This is guided by our 8 unique DNA’s, centred around our 3 pillars of people, planet, and partnership. We also strive to foster positive relationships with all our stakeholders by actively engaging with them, addressing their concerns, and ensuring our practices support both environmental and social well-being. Our reputation is strengthened by our consistent efforts to operate with environmental consciousness, reduce our carbon footprint, and contribute to the communities we serve. Through initiatives such as ethical sourcing, waste reduction, and sustainable product development, we are continuously working to create a positive impact that resonates with our stakeholders. Lastly, we are guided by our Code of Conduct, which presents the Group’s expectations on employees to prioritise and adhere to ethical business practices throughout their tenure with Tropicana. We also ensure to uphold our high standards of Quality and Customer Satisfaction and innovative practices throughout our business operations. For further discussion, please refer to the “Quality & Customer Satisfaction” and “Innovation” sections of this Sustainability Report. Looking ahead, we will continue to prioritise sustainability in all EES aspects of our business. By aligning our corporate strategy with our sustainability goals, we aim to further enhance the value of our brand, ensuring that we remain a trusted partner for all those who rely on us. 122 ANNUAL REPORT 2024
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