Tropicana Corporation Berhad Annual Report 2024

ECONOMIC SUSTAINABILITY Why This Is Important As a leading property developer in Malaysia, sustainability means considering the best avenues to create economic value from our business operations while consistently providing quality deliverables that meet the expectations of our stakeholders. We managed to strengthen our ûnancial standing and maintain proûtability through the strict monitoring of our operating expenses and eûectively applied cost optimisation practices without compromising on the level of productivity. Tropicana9s economic performance remains a primary concern for our key stakeholders. Amidst the challenging business landscape, we recognise the critical importance of long-term economic sustainability and strong ûnancial health to our key stakeholders 3 shareholders, investors, ûnanciers, and employees 3 and the wider economic system. Our Approach We remain steadfast in our eûorts to achieve long-term growth in the Group9s business by pivoting our operations to embrace digitalisation practices that promote a steady pace of product sales, service excellence and membership rewards through the Tropicana Privilege loyalty program. Further information on our business innovation journey can be found on page 42 of the Group Sustainability Statement under the Innovation section. This year, we prioritised the introduction and development of ûnancing initiatives that encourage property ownership. This is in partnership with Maybank to make homeownership more accessible for potential buyers through Maybank Islamic9s HouzKEY and Maybank MyDeco. This collaboration enhances the value generated by providing sustainable ûnancial solutions that foster long-term economic growth. Related UNSDGs Goal 8: Decent Work & Economic Growth Goal 9: Industry, Innovation & Infrastructure Goal 17: Partnerships For The Goals ECONOMIC PERFORMANCE 1 110 ANNUAL REPORT 2024

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