ANNUAL REPORT 2025 35 Law Yi Chian is an Executive Director of the Group and was appointed to the Board on 3 May 2016. She holds a Bachelor of Arts degree in Media and Communications and a Master of Management in Marketing, both from the University of Melbourne, Australia. Prior to joining the Company as the Group Marketing and Communications (“MARCOM”) Manager in December 2014, she had experience in media sales, marketing and communications. As the Head of MARCOM for the Group, she is responsible for planning and implementing marketing strategies for brand building and events management. She is tasked to produce effective marketing materials and establish new channels for the Group’s products by exploring current and new trends, particularly through online platforms. As such, she leads the Group’s e-commerce and digital marketing initiatives, which includes building brand presence as well as tactical marketing strategies on e-commerce and social media platforms. Aside, she leads the MARCOM team in coordinating the Group’s events which includes the preparation and support for exhibitions, corporate functions, promotional roadshows and virtual events. She also manages corporate communications and develops programmes with external stakeholders for the Group in order to grow the engagement, retention and loyalty of external stakeholders. As an Executive Director, she also contributes towards ensuring the Group’s objectives and strategic plans are aligned, and the Group’s business is sustainable. In addition, she also assists the Group Managing Director in the management of the day-today operations of the Group. She does not hold directorship in any other public companies or listed issuers. Save for the family relationship with Law King Hui, who is her father, she has no family relationship with any other director and/or major shareholder of the Company. She has not entered into any transaction, whether directly or indirectly, which has a conflict of interests or potential conflict of interest (including competing businesses) with the Company or its subsidiaries, and has no convictions for offences within the past five (5) years nor any public sanction or penalty imposed by the relevant regulatory bodies during the financial year. Directors’ Profiles Law Yi Chian Executive Director Nationality - Malaysian Gender - Female Age - 37
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