SASBADI HOLDINGS BERHAD 8 Our Core Competencies The strengths of Sasbadi Group are anchored on these five strategic competencies which drive the Group’s missions and vision. Creating Contents Developing Technologies At Sasbadi, our central focus is on creating exceptional educational content. We engage exhaustively with experienced writers and teachers for our academic publications, striving to provide top-notch content that supports the academic journey of primary and secondary school students in Malaysia. Beyond academic publications, our content caters to diverse interests and age groups. For children, our supplementary materials encompass a rich variety, including fiction and non-fiction titles, comics, illustrated storybooks, and globally recognised works by award-winning authors. Similarly, in the realm of adult literature, we contribute to the local literary scene by publishing novels, short stories, poems, biographies, and young adult literature by Malaysian writers. Our pride lies in the adaptability of our content, shaped over the years to meet evolving educational needs, including the production of digital education solutions and technology-enabled blended learning products. At Sasbadi, we aspire to lead in education technology, recognising the opportunities presented by the Malaysia Digital Economy Blueprint. We strategically allocate significant resources to continuously develop cutting-edge technologies and digital classroom solutions. Our in-house team, comprising programmers, designers, and engineers, collaborate to create a suite of digital solutions, including mobile applications and cloud-based platforms. Striving to enhance the learning experience, we integrate innovations such as Augmented Reality (“AR”) and gamified features into our publications. i-LEARN Ace, our mobile-learning platform for Year 1 to Form 5 students, represents our commitment to providing accessible and effective digital learning solutions. Our printed publications are also enhanced with desirable digital elements (known as hybrid publications) that deliver a teaching and learning experience beyond the traditional print approach. In this digital era, we leverage technology as a powerful enabler to facilitate dynamic and ubiquitous learning.
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