45 OUR BUSINESS AND STRATEGY MATTERS IMPACTING VALUE CREATION (cont’d) STAKEHOLDERS LIKELY IMPACTED LINKAGE TO MATERIALITY & CAPITALS INVOLVED STRATEGIC RESPONSE Customers Government and Regulators Investors Community and General Public Employees 1PMJUJDBM 3FHVMBUPSZ $IBOHFT Economic Values Generated 1SPEVDU 4FSWJDF 2VBMJUZ Technological Innovation Competitive Marketplace $ZCFSTFDVSJUZ %BUB 1SJWBDZ CAPITALS INVOLVED: Risks of investment resources into UFDIOPMPHZ FRVJQNFOU BOE QFSTPOOFM UP support existing services can be mitigated by redeployment of said resources to TVQQPSU PUIFS TFSWJDFT JODMVEJOH DPNNFSDJBM services. Given MYEG’s excellent delivery and compliance with KPIs for all e-Government TFSWJDFT UIF SJTL PG OPO SFOFXBM SFNBJOT MPX BOE NPSF MJLFMZ ESJWFO CZ QPMJDZ EJSFDUJPO change rather than for non-performance reasons. Refer to the Strategies to Sustain Value Creation section for more information. GLOBAL AND DOMESTIC MACROECONOMIC CONDITIONS *O HMPCBM FDPOPNJD HSPXUI NPEFSBUFE UP KVTU XJUI CVTJOFTTFT BDSPTT UIF HMPCF XPSLJOH UP TUBZ SFTJMJFOU EFTQJUF SJTJOH QSJDFT IJHI JOUFSFTU SBUFT BOE WBSJPVT FDPOPNJD DIBMMFOHFT QBSUMZ ESJWFO CZ HMPCBM DPOáJDUT 5IFTF JODMVEFE FTDBMBUJOH USBEF UFOTJPOT CFUXFFO UIF 6 4 BOE $IJOB BOE UIF POHPJOH HFPQPMJUJDBM DPOáJDUT JO Ukraine and the Middle East. %FTQJUF UIFTF IFBEXJOET .BMBZTJB T USBEF BOE FDPOPNZ EFNPOTUSBUFE TUSFOHUI XJUI UIF DPVOUSZ T PWFSBMM (%1 growth for 2024 recorded at 5.1%. MYEG during this reporting year continued its track record of strong financial QFSGPSNBODF ESJWFO CZ UIF DPOUJOVFE TUSPOH EFNBOE GPS JUT FYJTUJOH QSPEVDUT BOE TFSWJDFT BOE TVQQPSUFE CZ SFTJMJFOU IPVTFIPME TQFOEJOH BO JNQSPWJOH MBCPVS NBSLFU BT XFMM BT UIF FTTFOUJBM OBUVSF PG UIF (SPVQ T PGGFSJOHT XIJDI DBUFS UP BMM TFHNFOUT PG TPDJFUZ "EEJUJPOBMMZ UIF MBVODI PG OFX EJHJUBM TFSWJDFT QBSUJDVMBSMZ EFDFOUSBMJTFE BQQMJDBUJPOT GVSUIFS CPPTUFE .:&( T PWFSBMM QFSGPSNBODF RISK OPPORTUNITY Weaker economic conditions may affect consumer and CVTJOFTT DPOàEFODF BT XFMM BT JOWFTUPS BQQFUJUF /PUBCMZ it can reduce the spending power of customers as well as CVTJOFTT HSPXUI BOE FYQBOTJPO QMBOT XIJDI DPVME JNQBDU the demand for and pricing of MYEG’s services. Big-ticket items such as cars and houses may also see reduced demand as well as reduced applications for business licences and more. With reduced business and consumer BDUJWJUZ TFSWJDF BOE JODPNF UBY SFWFOVFT NBZ BMTP CF affected. Reduced demand for the Group’s services impacts various targets set for business performance. While MYEG remains DPOàEFOU JO SFBMJTJOH UIPTF UBSHFUT JO UIF FWFOU UIBU UBSHFUT BSF OPU BDIJFWFE UIFSF NBZ CF JNQMJDBUJPOT GPS àOBODJBM and non-financial results for stakeholders. As businesses and consumers choose to EPXOTDBMF FYQFOEJUVSF BOE DPOTVNQUJPO there are still opportunities for the provision of FDPOPNJDBM DPTU FGGFDUJWF TPMVUJPOT $PNQFUJUJWFMZ priced products and services that meet customer expectations while providing savings and budget optimisation will be able to thrive amidst a DIBMMFOHJOH DPTU ESJWFO NBSLFU FOWJSPONFOU *O BEEJUJPO CVTJOFTTFT BOE DPOTVNFST XPVME TFFL BMUFSOBUJWFT JODMVEJOH MFWFSBHJOH UFDIOPMPHZ BOE FYQBOEJOH JOUP OFX NBSLFUT XIJDI EPWFUBJMT with MYEG’s strategic push into the Web3 space through the introduction of decentralised services on the Zetrix blockchain as well as other technologically-driven services.
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