My EG Services Berhad Annual Report 2020

MY E.G. SERVICES BERHAD Regisration No. 200001003034 (505639-K) 40 STRENGTHS DESCRIPTION / SIGNIFICANCE STRATEGIES TO LEVERAGE ON STRENGTHS Growing regional footprint Our presence in various emerging NBSLFUT XJUI IJHI BOE GBTU HSPXJOH populations has progressively reduced our dependence on our home market in Malaysia. Thus, MYEG continues to diversify revenues as we expand our geographical base. Introduction of existing products into new markets. &YQBOEJOH UIF SPMM PVU PG FTUBCMJTIFE TFSWJDF offerings in current operating markets i.e. the deployment of tax monitoring system in 30 more cities after successful pilot phase in Indonesia. Initiate strategic partnerships through our +7 XJUI SFTQFDUFE FOUJUJFT JO FBDI PQFSBUJOH region to develop and implement new IFBMUIDBSF SFMBUFE BQQMJDBUJPOT BOE TFSWJDFT An example of this is the partnership with FVSC in the Philippines. Further leverage on existing overseas investments, such as the one made in China, in order to collaborate and share resources as well as knowledge expertise in technology development. Market leader The Group has a strong and growing brand profile that is recognised by customers for having high credibi l i ty and assurance. Users have ful l confidence in using MYEG’s services. Our position as market leader gives the unique platform as an opinion MFBEFS UP IFMQ TIBQF UIF F TFSWJDFT BOE F HPWFSONFOU JOEVTUSZ BT XFMM as the digital economy. To continue building our market leadership position via branding activities, to engage users in all markets and to constantly develop new and innovative offerings that better meet user demands and lifestyle aspirations. Strong brand equity generates higher traffic which will result in substantial revenue increase and market position. Active engagement with our stakeholders can inform us of strategic policy formation in regards to nation building. MYEG has already leveraged on its status as an essential services provider with the provision of MYEG’s online portals and systems as this provides an automatic safeguard against the need for users to engage in physical transactions of related services during the pandemic. The Group would also source or incorporate marketing and branding entities related to our new healthcare services initiative in order to bring strong awareness of the Group’s timely shift into this sector. OUR BUSINESS STRENGTHS (CONT’D)