My EG Services Berhad Annual Report 2019

ANNUAL REPORT 2019 17 MANAGEMENT DISCUSSION AND ANALYSIS (CONT’D) Furthermore, in playing our part as a responsible corporate citizen, the Group embarked on initiatives aimed at providing governments with much-needed solutions in their fight against the COVID-19 pandemic. MYEG made available to the government an Artificial Intelligence-powered online health risk profiling system, with capabilities including historical geolocation and anomaly tracking, for the screening of inbound visitors from overseas. Subsequently, in April, the Group commenced a pilot implementation of MyEGuard, a contact tracing smartphone app with dynamic QR colour code-based health profiling functionalities, for various cities in the Philippines, enabling authorities to carry out contact tracing at a critical juncture in the efforts to contain the pandemic. In addition, the Group also launched a one-stop portal in Malaysia for employers to manage the COVID-19 screening requirements of their workforce in a more convenient and streamlined manner. The portal provides an option for companies to register for the Social Security Organisation’s screening programme and arrange for on-site testing to be done at their premises, with digital QR code-based certificates then issued by MYEG as proof of testing. The introduction of these innovations is consistent with MYEG’s commitment to work closely with the government to continue rolling out new e-government services and solutions whilst maintaining service delivery standards of existing services for the benefit of the public at large. For the longer-term, we foresee the digital transformation agenda taking hold all over the world continuing unabated. With the accelerated push by governments to adopt and proliferate digital services, we believe that the future remains positive for MYEG, though not without challenges and risks. We maintain an optimistic outlook going forward. Coupled with a growing population, increasing economic affluence and the emergence of a more technology savvy population, MYEG, as a provider of e-government and digital commercial services, is strategically positioned to benefit from these industry growth factors. New technologies will yield more exciting possibilities that can be tapped to augment existing revenue streams or to create completely new value propositions. Our strategic priorities moving ahead are to further strengthen our business model and to tap on the emerging growth opportunities. At the same time, we remain vigilant against potential disruptive factors or developments, many of which may be beyond the control or influence of MYEG. At present, the Group has a business presence in four countries and going forward, one of our strategic priorities is to further expand and solidify our position as the leader in these markets. In our existing markets – Malaysia, Indonesia, the Philippines and Bangladesh, MYEG has first mover advantage to serve a combined market of 600 million-plus people. We will also continue to explore opportunities to bring our business model to new countries. We continue to engage in a wide range of efforts to grow our geographical footprint in countries that have similar demographic profiles to our present markets i.e. developing economies with a large population and burgeoning economic growth. The expansion of our regional presence will be important to the Group’s organic growth in coming years. We foresee our overseas operations to continue increasing their contributions to the Group’s performance overtime. The focus is to customise our strategies in each of these international markets. A key strategy to realise international market expansion is to leverage on the various best practices, lessons learnt and insights we have garnered, and to cross share this knowledge to strengthen our operations across all markets. As an example, products that have been successful in a particular market can be replicated in others. With regard to our operations in our home market of Malaysia, MYEG has been established as a preferred service provider with an extensive array of service offerings. Malaysia remains a key market for us as we look to widen our portfolio of services towards strengthening our customer value proposition. Beyond commercial interests, our commitment to Malaysia is to continue contributing positively to nation-building. MYEG has the unique ability to support the realisation of the government’s digital aspirations and the development of a truly connected society and economy. We will continue to play our role in the transformation of how government services are delivered, in how it engages with citizens and in building a high-income nation. PERFORMANCE