MSTGOLF Annual Report 2025

ABOUT MST GOLF 6 WHO WE ARE About MST Golf Group Established in 1989, MST Golf has grown into Southeast Asia’s leading and most trusted golf retailer and service provider, offering an extensive portfolio of over 100 global golf brands and a fully integrated ecosystem comprising retail, wholesale, coaching, club fitting, indoor golf with F&B, corporate solutions and golf media. With more than three decades of experience, our growth has been shaped by deep industry partnerships and an unwavering commitment to elevating the golf experience across the region. In 2025, MST Golf embarked on a transformative rebranding journey that signified a new chapter for the Group — A Brand in Motion. This evolution reflects how MST Golf has progressed from a traditional retailer into a dynamic, future-focused golf ecosystem that inspires a lifestyle, fosters community and moves the game forward. At the heart of this refreshed identity is our brand belief, “Live the Game.” More than a tagline, it captures the discipline, passion and integrity of golf, and guides how we show up every day. Paired with our open invitation, “Let’s Golf,” the new brand direction amplifies our commitment to accessibility, innovation and meaningful engagement with golfers of all levels. As we continue expanding across the region, our purpose remains clear: to inspire and enrich people's lives through golf. Golf Retail & Wholesale Providing the latest and best in golf product selection, service and value We provide the latest golf products from more than 100 brands across Southeast Asia, spanning equipment, apparel, footwear, and accessories. Our retail formats — MST Golf Super Store, Pro Shop, and MST Golf Premium, offer unique, tailored experiences designed to elevate every golfer’s shopping journey. Membership Rewarding and connecting the region’s largest golf community MST Golf offers free, easy-to-join membership that makes golf more accessible. Members earn points on purchases in-store, online, and at Arena, redeem rewards, and enjoy exclusive perks, events, and birthday benefits. As the largest golf community in Malaysia and Singapore, MST Golf delivers meaningful experiences through its enhanced digital platform. The launch of MST Golf at Puri Indah Mall strengthens our presence in the Indonesian retail market MST Golf held its first-ever Community Golf Day in April 2025

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