OUR STRATEGIC CONTEXT 34 CEO’S MESSAGE From our Purpose and Values, we have defined our brand DNA — “Live the Game” — which represents our belief and way of being. This philosophy inspires action through our new slogan, “Let’s Golf”, an open invitation to every golfer to belong, to grow, and to share in the passion of the game. It underscores our commitment to inclusivity, progress, and delivering meaningful experiences to our customers and communities. Expansion And Operations Retail remains the backbone of MST Golf’s business. During the year, we continued to optimise our retail network and enhance store productivity across our markets. Malaysia remains our largest and most established market, where we continue to strengthen our leadership position through improved retail experiences and targeted marketing initiatives. Singapore experienced a more challenging retail environment during the year, but it remains an important strategic market within our regional network. Indonesia continues to demonstrate strong growth potential. Since entering the market, we have steadily expanded our presence and strengthened brand awareness among local golfers. The encouraging growth achieved in Indonesia reinforces our long-term confidence in the market’s potential as a key pillar of our regional expansion strategy. Beyond retail, the Group continues to strengthen its broader golf ecosystem, which includes golf-related services and indoor golf facilities that enhance the overall golfing experience and deepen engagement with our customers. Advancing Our Sustainability Commitment The Group remains committed to embedding sustainability into its core business practices, integrating responsible initiatives across operations, employee engagement and community outreach under MST Golf C.A.R.E.S. Details of the Group’s sustainability governance, risk management and performance are presented in the Sustainability Statement of this Annual Report. Throughout the year, our dedicated sustainability team actively championed #GolfForGood initiatives, driving both environmental stewardship and positive community impact. In recognition of these efforts, MST Golf achieved a 4-star rating on the FTSE4Good Bursa Malaysia Index and was also included in the Bursa Malaysia Corporate Governance Index with a full 4-star rating in 2025. These achievements underscore our commitment to maintaining high standards of sustainability and corporate governance as we continue to create long-term value for our stakeholders. Collectively, these initiatives establish a strong foundation for the Group’s next decade of growth, aligning our people, brand and strategy under a clear and compelling vision. MST Golf officially opened its 543‑sqm flagship store at Puri Indah Mall on 5 December 2025, offering a modern retail destination for premium golf essentials
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