MSTGOLF Annual Report 2024

SECTION 1: ABOUT MST GOLF 4 WHO WE ARE About MST Golf Group Established in 1989, MST Golf has grown into Southeast Asia’s leading and most trusted golf retailer and service provider, with over 50 stores across Malaysia, Singapore and Indonesia. With more than three decades of industry experience in golf and retail, we offer the region’s most comprehensive selection of golf brands across equipment, apparel, footwear and accessories – supported by strong brand partnerships, innovative retail concepts and a commitment to delivering exceptional customer service. Beyond retail, our integrated business spans wholesale and distribution, golf academy and club fitting, indoor golf with F&B, corporate merchandise and event management, as well as golf media. Driven by our passion for the game and strong industry relationships, we are committed to championing accessibility, innovation and sustainability in golf. Promoting the play of better golf MST Golf Lab provides personalised golf lessons and custom club fitting services, backed by professional coaching methods and fitting principles developed in collaboration with the world-renowned Golf Lab in the US. We operate both in indoor facilities and on-course environments. Golf Learning & Club Fitting Providing the latest and best in golf product selection, service and value We offer Southeast Asia’s widest selection of golf brands, products, and services, delivering a seamless retail experience that provides selection, service and value to meet every golfer’s needs. Our retail formats include MST Golf SuperStore, Pro Shop, and MST Golf Premium. Golf Retail & Wholesale Building the largest golf community in Malaysia and Singapore As the largest golf community in Malaysia and Singapore, our ilovegolf loyalty programme rewards members with exclusive perks, curated experiences, and engaging events—both instore and across indoor and outdoor venues. Loyalty Programme

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