27 ANNUAL REPORT 2024 MST GOLF GROUP BERHAD Advancing Sustainability and Community Impact Sustainability is central to our long-term vision. In 2024, MST Golf attained a 3-star rating on the FTSE4Good Bursa Malaysia Index in our inaugural year as a public-listed company. We remain committed to sustainability and will continue to strengthen the depth and quality of our reporting and disclosures. We have also further enhanced our sustainability framework, MST Golf C.A.R.E.S., which integrates environmental, social, and governance (ESG) principles into our operations. Sustainability is progressively being embedded across the Group, championed by the Board and our dedicated sustainability team, to drive the continued adoption of sustainable and responsible practices. Notably, our #GolfForGood initiative saw meaningful progress through our partnership with Special Olympics Malaysia, where MST Golf provided coaching lessons to support athletes with disabilities in their journey towards the 2027 Special Olympics World Games. This collaboration reflects our belief in golf as a platform for inclusivity, empowerment, and community engagement. Committed to driving sustainable growth by leveraging the strength of the MST Golf brand, the Group is in the planning stages of a brand uplift exercise. This initiative is aimed at aligning more closely with evolving customer expectations, strengthening consumer connection and reinforcing our leadership position. We extend our sincere thanks to our ilovegolf customers, shareholders, brand partners, media, golf industry peers, suppliers and employees for their participation in the recent brand perception survey.
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