SECTION 2: OUR STRATEGIC CONTEXT 26 Over the last three years, we have created value for our stakeholders, as shown in the table below: 2022 RM’000 2023 RM’000 2024 RM’000 Economic value generated • Revenue 300,875 325,431 327,775 Economic value distributed: • Employee wages and benefits (42,204) (54,537) (62,881) • Payment of dividend to shareholders (12,500) (8,209) (2,053) • Interest paid to financial institutions (2,078) (3,227) (2,926) • Payment of tax (9,993) (13,515) (7,826) • Community investment - (46) (52) Total Profit After Taxation 29,115 17,374 4,815 Note: The financial results presented in the table are derived from the audited financial statement and the Management Discussion and Analysis of this Annual Report on pages 29 to 33. 2024 KEY HIGHLIGHTS • Recorded highest-ever Group Revenue with RM327.78 million • Expanded e-commerce to Singapore, recording a 26.2% growth • [FTSE4GOOD LOGO] Scored 3 out of 5.0 rating • Invested RM 52,484 in community enrichment programmes • [trophy] Second consecutive win in the Putra Aria Brand Awards Expanding Regional Growth and Strengthening Operational Foundations A key strategic focus in 2024 was accelerating our retail footprint in Indonesia following our entry in December 2023. In FY2024, we opened four new outlets, bringing the Group’s total store count to 54 across Malaysia, Singapore and Indonesia. Our Indonesia operations have laid a solid foundation for our long-term retail growth, contributing RM32.37 million in revenue in its first full year of operations. In parallel, we expanded our digital reach with the launch of our Singapore e-commerce store in January 2024. For FY2024, our e-commerce platform recorded a 26.2% growth, extending our online retail presence across Malaysia and Singapore. Customers can now enjoy a seamless one-stop shopping experience at their fingertips from a wide range of golf equipment, accessories, apparel and footwear. Internally, we also kickstarted the implementation of a new ERP system and continued to take cost optimisation measures. These efforts reflect the Group’s commitment to strengthening our scalability and readiness for future growth. 2024 KEY HIGHLIGHTS • Recorded highest-ever Group Revenue with RM327.78 million • Expanded e-commerce to Singapore, recording a 26.2% growth • Scored 3.0 out of 5.0 in FTSE4Good • Invested RM 52,484 in community enrichment programmes • Clinched second consecutive win in the Entertainment category at the Putra Aria Brand Awards Refer to the Management Discussion & Analysis on pages 29 to 33 for the Group’s Business Review CEO’S MESSAGE
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