SECTION 2: OUR STRATEGIC CONTEXT 24 In August, we launched ‘Beauty in Diversity’, a Group-wide internal campaign to foster cultural inclusion. 2024 Workforce Composition Board Diversity: 33% female representation on the Board Diversity by Gender: • 44% of the Group’s total workforce are women • 67% of senior management positions are held by women We also launched “Beauty in Diversity,” an internal campaign celebrating the national days of Malaysia, Singapore and Indonesia, which helped foster stronger cultural appreciation and team connection, particularly following our expansion into Indonesia in late 2023. As the game of golf continues to evolve and attract more women and juniors, we are seeing these trends reflected in our business. Insights from our ilovegolf loyalty programme and retail data have revealed emerging opportunities, which we will continue to explore through strategic brand collaborations and consumer engagement activities. Diversity, equity, and inclusion will remain a key focus as we grow, ensuring that MST Golf reflects the communities and customers we serve. ACKNOWLEDGEMENTS As Chairman of MST Golf Group Berhad and on behalf of the Board of Directors, I extend my sincere appreciation to our shareholders, employees, customers, brand partners and stakeholders for their continued trust and support. We remain committed to elevating MST Golf’s brand presence while strengthening our operational capabilities and sustainability efforts. As we enter the next phase of our journey, I look forward to an exciting year ahead, filled with opportunities to further solidify our position as a trusted and respected name in the golf industry. Lastly, I would like to thank my esteemed colleagues on the Board for the invaluable insights and contributions during the year. CHAIRMAN’S STATEMENT
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