23 ANNUAL REPORT 2024 MST GOLF GROUP BERHAD Themed ‘35 Years of Growing Together’, we engaged employees across Malaysia, Singapore, and Indonesia to celebrate the Group’s 35th anniversary. POSITIONING FOR SUSTAINABLE GROWTH Despite a challenging retail environment, particularly in Singapore where consumer sentiment was dampened by broader market headwinds, MST Golf remained resilient and sustained its market position. In 2024, we continued to expand our retail footprint, accelerating our entry into new markets and laying the foundation for long-term growth. As we look ahead, our focus will shift toward strengthening the Group’s fundamentals, with emphasis on improving profitability and operational efficiency. We have initiated the implementation of a new ERP system to enhance integration across our regional operations, alongside continued digitalisation efforts to build a more agile, data-driven organisation. These efforts, combined with our regional expansion and commitment to sustainability, form the key pillars of the Group’s long-term strategy. We remain confident in our ability to build a future-ready business that is both resilient and responsive to the evolving needs of the markets we serve. Please refer to the CEO’s Message on page 25 and Management Discussion & Analysis on page 29. EMBRACING DIVERSITY, EQUITY, AND INCLUSION (DEI) As MST Golf expands our retail presence across Southeast Asia, we recognise that our strength lies in the diversity of our people. Much like golf’s handicap system, which levels the playing field, we are committed to providing every employee with equal opportunity to succeed. This is guided by our Equal Opportunity Policy, and a culture grounded in fairness, respect, and merit. In 2024, we made meaningful progress in promoting DEI across the Group. We continued to strengthen gender diversity across the organisation, with steady progress seen at both the leadership and workforce levels. Female representation on our Board and within senior management remains strong, while women continue to make up a significant portion of our overall workforce. These improvements reflect our ongoing commitment to fostering an inclusive and balanced workplace. In July, we launched the ‘My Game My Style’ on-ground consumer activation at Starhill KL, featuring four new golf apparel brands. For a detailed review of our financial and operational performance, as well as our outlook for 2025, I invite you to refer to the CEO’s Message and the Management Discussion & Analysis in this Annual Report.
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