SECTION 2: OUR STRATEGIC CONTEXT 98 Promoting Golf as a Sport In 2024, MST Golf continued our efforts to lower barriers and diversify participation in golf through grassroots programmes, youth initiatives, and partnerships with organisations supporting differently-abled individuals. Our commitment also aligns with global sports development initiatives, including UNICEF’s Children’s Right to Play, which advocates for every child's right to engage in recreational activities for physical, mental, and emotional well-being. We aim to continue expanding access to golf by deepening partnerships with NGOs, schools, and corporate stakeholders. The following table summarises our key golf inclusivity initiatives in 2024. Golf Inclusivity Initiatives 2024 Impacts Special Olympics Golf Training Programme Trained eight athletes with disabilities through Special Olympics Malaysia in partnership with MST Golf Academy and The Golf Lab, targeting Level 3 and 4 golf at the 2027 Special Olympics World Games. University Golf Nights Sponsored five golf playing sessions for over 150 university students from Taylor’s University, Monash University, and Sunway University at MST Golf Arena, encouraging young golfers to engage with the sport through friendly competitions. Let’s Play Together by Special Olympics Malaysia Engaged 64 special-needs athletes in a putting challenge, promoting golf as an inclusive sport. Ho Chiak Charity Food Fair Partnered with Mount Miriam Cancer Hospital to help raise funds for cancer patients via a charity golf putting booth while also introducing 35 new audiences to golf through interactive putting challenges. Adidas Ladies Golf Day Hosted a golf tournament in partnership with Adidas Golf for 80 female golfers, celebrating women empowerment, inclusivity, and confidence in golf. Christmas Golf for Good with Matu Social Organisation Hosted a festive Christmas golf experience for 26 refugee children, introducing them to golf in a fun and supportive environment. SUSTAINABILITY STATEMENT
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