SECTION 2: OUR STRATEGIC CONTEXT 88 WHY IT MATTERS TO US As a leading golf retailer and service provider, we recognise golf as a healthy social sport that one can play from young until old, making it potentially a lifelong game. However, we also acknowledge that golf is often impeded by the prevailing notion of it being an expensive and exclusive activity with limited playing opportunities and educational initiatives. We want to promote golf not just to increase its public outreach and growth, but also to reduce potential barriers and misperceptions about the sport. We strive to utilise our resources and leverage strategic partnerships to increase accessibility to golf, making it more inclusive for diverse communities. Our goal is to contribute to a wider initiative of making golf more accessible, sustainable and community-oriented. KEY STRATEGIES We are adopting three key strategies to make golf accessible and promote golf to more communities. 1 Lower Golf Barrier 2 Amateur Golf Development 3 Promote Golf Culture We aim to increase playing and learning opportunities and introduce initiatives for diverse communities to increase golf’s accessibility and inclusivity. We strive to develop more golf events for beginner golfers to strengthen the amateur golf scene. We endeavour to instil golfing culture among local regions we operate in through impactful golf campaigns, cross-industry collaborations and engaging social media content catering to both golfers and non-golfers. The Group is committed to generating widespread awareness, interest and accessible resources and opportunities to encourage individuals of varying ages, backgrounds and skill levels to participate in golf. Link to UN SDGs PROMOTING GOLF AS A SPORT SUSTAINABILITY STATEMENT
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