51 ANNUAL REPORT 2023 MST GOLF GROUP BERHAD WHY IT MATTERS TO US Retail represents the backbone of our business and we are cognisant that our retail stores incur most of our financial costs and carbon footprints. Our retail stores are also the touchpoint between our business and external stakeholders, especially our customers. Therefore, it is crucial that we transform our customer-facing locations into sustainability hubs that operate in a safe and secure manner and can create value for customers to be more sustainable whenever they shop, play and learn with us. Our retail stores are also home to most of Team MST Golf. Therefore, we endeavour to create a conducive working environment to foster their wellbeing and productivity. We believe that by committing to responsible retail practices, we can promote more sustainable operations and services, reduce our carbon footprint and create more longterm value for our stakeholders. KEY STRATEGIES We are adopting three key strategies to uphold sustainability at our retail stores. 1 Meaningful Workplace 2 Products & Service Beyond Expectations 3 Sustainable Retail Operations We aim to foster a safe, enriching and meaningful work environment for our retail staff through a healthy workplace, continuous training and fair career advancement opportunities. We aim to elevate our customer experience by enhancing product availability and range, improving the overall in-store experience and connecting customers with various golfing opportunities. We strive to integrate sustainability into our retail operations by reducing greenhouse gas (GHG) emissions, implementing comprehensive waste reduction measures and sharing our Group’s sustainability initiatives with stakeholders. The Group ensures that ethical and sustainable retail practices are conducted at all our retailbased businesses, including retail, indoor golf, golf academy, The Golf Lab and tech shop to advance our business and contribute to better economic, environmental, social and governance (EESG) performance. Link to UN SDGs RESPONSIBLE RETAIL PRACTICE
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