SECTION 2: OUR STRATEGIC CONTEXT 48 WHY IT MATTERS TO US Recognising that golf thrives in a stable society and climate, we extend our commitment beyond creating business opportunities to amplify sustainability within the golf community. MST Golf aims to assist the industry by adopting sustainable practices, promoting inclusivity and enhancing our supply of golf products, services and infrastructure. Our goal is to nurture new golfers, develop a vibrant golf culture and foster a lively golf industry that is not only economically viable but also sustainable for both people and the environment. KEY STRATEGIES We are adopting three key strategies to contribute to a more sustainable golf industry. 1 Strengthen Golf Ecosystem 2 Enhance Golf Opportunities 3 Amplify Golf Sustainability We strive to offer high-quality golf products and services, build an integrated golf ecosystem and develop collaborative relationships with brands and customers to promote a better golfing culture and experience in the regions we operate. We aim to bring golf to more people by expanding our operations regionally, contributing to golf learning and career development and prioritising diversity and inclusion by promoting access to the sport for underrepresented groups. We aim to collaborate with governments, regulators, key industry players, customers and local communities to adopt environmentally friendly practices and create more social and environmental impact through golf. The Group actively engages in initiatives to foster economic, social and environmental impacts within the golf industry, thereby contributing to the expansion of the golf market. Link to UN SDGs BUILDING GOLF INDUSTRY SUSTAINABILITY STATEMENT
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