35 ANNUAL REPORT 2023 MST GOLF GROUP BERHAD Golf Industry Players • Golf brands • Golf courses • Driving ranges • Amateur and professional golfers • Golf associations • Golf media • Golf retailers STAKEHOLDER GROUP • Materiality surveys • Active collaboration and partnerships • Golf events and activities • ESG campaigns • Dedicated technical, commercial or customer service platforms • Sales representatives • Business reviews • Digital and social channels (Dissemination of information and disclosure of materials on MST Golf App, e-commerce website, corporate website and social media platforms) • Regular meetings • Roadshows • Press releases and interviews • Business opportunities • Job opportunities • Building golf industry and communities • Skill development in golf and sports • Social and environmental responsibility • ESG activities, opportunities and partnerships • Agreeable contracts and terms • Regulatory compliance • Business performance and strategy • Risk management • Social and economic development ENGAGEMENT METHODS AREAS OF INTEREST • Conducting materiality assessments • Engaging actively with golf industry players • Creating shared impact through ESG campaigns and collaborations • Enhancing community outreach and creating positive social impacts • Providing timely updates on events and collaboration opportunities • Establishing stronger ties for a more collaborative golf industry • Fulfilling consumers’ demand for innovative services and experiences • Improving shareholders' trust and perception of the MST Golf brand RESPONSE
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