27 ANNUAL REPORT 2023 MST GOLF GROUP BERHAD MST Golf offers golf-related services such as golf coaching, club fitting and assessment and golf event management. About the Segment Initiatives • Incorporating The Golf Lab coaching and club fitting as part of our bigger format MST Golf retail stores’ services. • Securing more golf tournaments and events. • Creating more player development programmes. Outcomes • Opened three The Golf Lab housed at MST Golf’s 3-in-1 concept locations in Gurney Paragon Mall Penang, Toppen Shopping Centre, Johor and La Piazza, Summarecon Mall Kelapa Gading, Jakarta. • Appointed as the Delivery Agent of a three-party partnership with Professional Golf of Malaysia and UMW Toyota to manage and deliver Toyota Tour, a professional golf tournament in Malaysia. • Coached 259 junior golfers under our Junior Development Programme across two MST Golf Academies. • Conducted the Toyota Tour Elite Junior Programme to train 12 of the best junior golfers in Malaysia and allow them to compete alongside Tour Professionals in the Toyota Tour. 3 GOLF-RELATED SERVICES Introduced in 2022, MST Golf Arena represents MST Golf’s foray into indoor golf featuring tech-equipped simulation bays and putting greens, combined with F&B services that cater for golf and entertainment aimed at providing customers with a unique and immersive golf experience for golfers and non-golfers. This segment aims to lower the entry barrier into golf for non-golfers and in response to the rising demand for indoor golf. MST Golf Arena is always part of our total golf retail concept to drive more traffic to our retail stores. About the Segment 4 INDOOR GOLF Initiatives • Expanding offerings by introducing more indoor golf outlets within the region. • Excite golfers and non-golfers with golf and sports-related consumer activations to drive footfall. Outcomes • Redefined our indoor golf's F&B business and operations. • Opened three MST Golf Arena outlets at Gurney Paragon Mall in Penang, Toppen Shopping Centre in Johor and Summarecon Mall Kelapa Gading in Jakarta. • Hosted more than 40 indoor golf tournaments and demo days in partnership with brands and learn to golf sessions opened to public.
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