SECTION 2: OUR STRATEGIC CONTEXT 102 WHY IT MATTERS TO US Our customers are at the heart of our mission, and we prioritise their satisfaction, safety and inclusivity across our organisation. By adopting a customer-centric approach, we aim to build trust and forge stronger connections with our customers based on shared values. With stronger trust and connection with our brand, we aspire to engage our customers beyond transactional interactions and cultivate lasting relationships through golf while positively contributing to communities and the environment together. KEY STRATEGIES We are adopting three key strategies to strengthen the relationship with our customers. 1 Customer Service Beyond Expectations 2 Customer Care & Safety 3 Customer Collaboration We strive to enhance in-store service and experience, optimise customer communication channels for timely support and reward customers for their continuous support. We commit to prioritising customer safety, safeguarding customer data and fostering inclusive and fair treatment for our customers across our premises and events. We aim to involve customers in sustainability initiatives and meaningful golf events to create a broader impact on our communities and the environment. The Group is committed to providing excellent customer care, ensuring timely support and communication to fulfil customers’ needs and fostering strong customer loyalty to our organisation. Link to UN SDGs CUSTOMER CARE SUSTAINABILITY STATEMENT
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