Maxis
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CHAIRMAN'S
STATEMENT

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DEAR STAKEHOLDERS,

2025 marked a defining moment in our history as we celebrated 30 years of homegrown excellence. As we reflect on our growth, we recognise our enduring role in the fabric of the nation. Over three decades, Maxis has evolved alongside Malaysia, transforming from a connector of calls to a connector of possibilities.

As Chairman, I am proud to report that Maxis stands today as a pillar of strength and stability. In a year of evolving market dynamics, we have delivered strong financial performance, underpinned by disciplined execution and a relentless focus on creating long-term value for our shareholders.

DATUK JOHAN BIN IDRIS

Chairman

Total Dividend Payout

RM 1.37

billion

2024 Achievement
RM1.33 billion

Total Dividend Payout

17.5

sen

2024 Achievement
17 sen

Total Dividend Payout

10.8

million

Consumer Mobile RGS and Home Connections

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CHIEF EXECUTIVE
OFFICER'S STATEMENT

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DEAR VALUED SHAREHOLDERS,

2025 was a landmark year for Maxis. As we celebrated our 30th anniversary, we didn’t just commemorate three decades of connecting Malaysia; we delivered one of our strongest financial performances in our history. It was a year that validated our strategy, demonstrated our strength in execution, and set a new benchmark for our future. I am proud of what we have achieved.

GOH SEOW ENG

Chief Executive Officer

Service Revenue

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RM8.91

billion

(arrow-up0.5% YoY)

EBITDA

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RM4.33

billion

(arrow-up5.0% YoY)

Profit After Tax

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RM1.56

billion

(arrow-up11.8% YoY)
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FINANCIAL
REVIEW

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Maxis maintained its growth momentum in the financial year ended 31 December 2025 (FY2025), delivering resilient performance across Consumer and Enterprise Business. By focusing on core connectivity and digital solutions, we further maintained our position as Malaysia’s leading integrated telecommunications provider.

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VALUE CREATION MODEL

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Our Capitals... Enable Value-Adding... Activities That Create... Value For Our Stakeholders
Value Creation Process — Our Vision: To be the leading integrated telco in Malaysia

DELIVERING
SUSTAINABLE VALUE

download Bursa Malaysia Prescribed Table download Mapping to GRI download IFRS S2 Content Index
Environment Social Governance

CLIMATE CHANGE

Operating within an energy-intensive telecommunications sector, Maxis’ network infrastructure and digital services demand continuous, reliable power. Consequently, climate change represents a material business consideration, with direct relevance to operational resilience, cost efficiency and long-term value creation.

Key Initiatives at Base Transceiver Stations (BTS) and Technical Operations Centres (TOC)

BTS Centralised Self-Organising Network (C-SON)

We deployed the C-SON to dynamically manage network operations by switching off underutilised equipment and balancing traffic loads in real time. This enabled energy savings without compromising network performance or service availability, delivering total energy savings of over 11,700 MWh across our base station network.

Legacy Equipment Decommissioning and Core Network Consolidation

We decommissioned legacy equipment and consolidated core network infrastructure to optimise space utilisation and reduce energy demand within data centres and supporting power systems, achieving 1.7 MWh in energy savings.

Power Optimisation Through Environmental Alarm Re-Engineering and Remote Electrical Tilt Enhancement

We migrated antenna electrical tilt functions and environmental alarms from legacy 3G equipment to energy-efficient 4G infrastructure. This initiative reduces energy consumption from older assets and streamlines network management across base stations.

TOC Energy Optimisation & Cooling Efficiency Enhancement

We implemented targeted operational efficiencies at our primary TOCs, including the decommissioning of 37 air-conditioning units and reconfiguring 77 units from continuous operation to energy-efficient standby mode, to reduce unnecessary power demand.

Rectifier Modernisation Programme

We swapped the legacy rectifier system which operates at lower efficiency to high efficiency rectifier system, running at 96%. The new efficiency rectifier system also has longer Mean Time Between Failures (MTBF) which can operate longer without frequent faulty rates.

EMPLOYEE DEVELOPMENT

Maxis recognises that investing in the development of our people is fundamental to aligning employee capabilities with organisational objectives. Fostering a culture of continuous learning, collaboration and empowerment enables our employees to build relevant skills, adapt to industry changes and contribute meaningfully to business outcomes. This focus supports innovation, strengthens execution and helps maintain our competitive position in a fast-moving sector.

Professional Certifications

Key certification focus areas and programmes include:

Agile

  • Scrum.org: Professional Scrum Product Owner and Professional Scrum Master, Professional Scrum Master I, Applying Professional Scrum
  • DevOps Institute: DevOps Foundation, DevSecOps Foundation

Cloud

  • Amazon Web Services: Architecting on AWS, AWS Cloud Practitioner
  • Cloud Security Alliance: Certificate of Cloud Security Knowledge
  • ISC2: Certified Cloud Security Professional
  • Microsoft: Power Automate RPA (PL-500), a cloud-native automation capability

Data and AI

  • Amazon Web Services: Generative AI Essentials, AWS Certified AI Practitioner (Beta)
  • Microsoft: Azure AI Fundamentals
  • EC-Council: Certified Ethical Hacker v13 with an AI focus
Attracting and Retaining Right

Awards recognising our learning and workforce innovation enhanced the credibility of our employer brand, particularly among early-career and technology talent. This contributed to sustained interest and strong application volumes for key talent pipelines, including the Graduate Programme and Scholarship Programme, supporting our ability to attract high-calibre candidates.

Employee Experience Awards (EXA) 2025
GOLD

Best In-House Learning Academy

SILVER

Best Learning Tech Implementation

BRONZE

Best Workforce Innovation

Talentbank Graduates' Choice Award (GCA)
CHAMPION
  • Telecommunications Employer
  • Telecommunication category for 5 consecutive years (2021-2025)
TOP 1%

Graduates' Choice Employer

#5

Top Voted Tech Employer

SEEK People & Purpose Awards
GOLD

Top Voted Employer in Telecommunications

Coursera Global Learning Award 2025
WINNER

AI Innovation

Maxis Graduate Programme

In 2025, 1,018 scholarship applications were reviewed, reflecting strong interest in the programme. From this pool, 10 scholarships were awarded following a structured assessment process that evaluated candidates on communication, curiosity, adaptability, street smartness, competitive spirit and ambition. These criteria are intended to identify individuals with the personal attributes and mindset required to thrive in a dynamic business environment.

CRISIS MANAGEMENT & RESPONSE

In an operating environment where our networks are expected to remain available during disruptions, the ability to manage crises effectively is critical to maintaining service continuity and operational resilience.

Crisis Management

Maxis’ crisis management is designed for clear accountability and timely decision-making, with the Disaster Recovery Director (DR Director) leading the CMT, which provides strategic oversight for effective incident coordination and resolution. This includes designated roles for CMT members to ensure clear and consistent response and communications with internal and external stakeholders.

Regulatory Compliance and Risk Mitigation

In 2025, Maxis maintained close coordination with the Malaysian Communications and Multimedia Commission (MCMC) and the National Cyber Security Agency (NACSA) as part of its crisis management approach. Regulatory interactions are operationalised through the CMT, with designated members managing communications with authorities, legal risk and compliance advisory, and timely status updates to regulators where required.

Continuous Improvements and Review Processes

Maxis strengthens crisis readiness through a continuous improvement cycle embedded within its BCM framework. This includes structured training, drills and simulations to test crisis response and business continuity arrangements, post-incident reviews following disruptions, and periodic internal, external and third-party audits to assess governance, compliance and continuity planning quality.

Performance

Crisis management, through its activation protocols, facilitates the swift deployment of key decision-makers during high- severity incidents. This proactive element, alongside early leadership notification, provides immediate insight and expedites strategic response, crucial for safeguarding customer experience.

DATA PRIVACY &
PROTECTION

Data privacy, protection and cybersecurity are central to trust, resilience and long-term value creation as we expand digital services, 5G-Advanced deployment and AI-enabled enterprise solutions. With over 30 years of serving Malaysians, we manage large volumes of personal data belonging to subscribers, employees, directors, shareholders and third parties. As data increasingly underpins connectivity, digital platforms and enterprise solutions, our role has evolved from a connectivity provider to an enabler of Malaysia’s digital trust.

Our Progress & Performance in 2025

2025 Highlights

  • Privacy Notices refreshed across all stakeholder touchpoints, including a new notice for Scholarship Applicants.
  • All relevant entities maintained valid Data Controller registrations.
  • Ongoing PDPA awareness through the annual Maxis Compliance Module for all employees.
  • Enhanced incident escalation protocols and a dedicated privacy contact channel (privacy@maxis.com.my).
Regulatory Engagement and Compliance Maturity

In 2025, we actively participated in regulatory consultations, providing feedback on public consultation papers relating to:

  • Data Protection Impact Assessment
  • Data Protection by Design
  • Automated Decision-Making and Profiling
  • Amendments to the Personal Data Protection Regulations 2013
Cybersecurity and Privacy Performance

We operate in an increasingly complex risk landscape shaped by the growing volume of personal data processed across our telecommunications network, digital platforms and extended value chain, alongside rising cyber threat sophistication and a more demanding Malaysian regulatory environment. As we expand more data-centric business models and digital services, maintaining the integrity of our data ecosystem remains critical to long-term business resilience.

ETHICAL BUSINESS PRACTICE

Ethical business practices are fundamental to sustaining trust in organisations that operate at the intersection of technology, data, regulation and public reliance. As expectations around governance, transparency and accountability continue to rise, the way a company conducts itself has a direct bearing on stakeholder confidence, operational resilience and long-term value creation.

Our Progress & Performance in 2025

In response to emerging risks, the Integrity and Governance Unit (IGU) implemented several initiatives in 2025 to strengthen prevention, detection and accountability. These initiatives include but are not limited to:

  • ISO 37001:2025 ABMS recertification on 5 November 2025, positioning Maxis as the first telecommunications company in Malaysia to achieve certification under the enhanced ISO 37001:2025 standard.
  • Policy, process and control enhancements, undertaken in close collaboration with business units to review, simplify and strengthen existing requirements, reducing complexity- related risks while improving clarity, ownership and accountability.
  • Strengthened transparency mechanisms, including more proactive declarations of conflicts of interest, gifts, entertainment, and hospitality.
  • Reinforcement of speak-up culture, through clearer reporting channels, strengthened protections against retaliation and improved management responsiveness, resulting in increased reporting via channels such as the Ethics Hotline.
  • Organisation-wide guidance, training and advisory support on the Anti-Bribery Management System, reinforcing management’s zero-tolerance stance and ensuring potential misconduct is prevented, identified early and addressed decisively.
Maxis Integrity and Compliance Framework (MICF)

In 2025, we further strengthened the Maxis Integrity and Compliance Framework (MICF) to align with the upgraded ISO 37001:2025 requirements, evolving regulatory expectations, and emerging risk considerations, including climate change related governance risks. As our foundational framework for integrity and compliance, the MICF continues to anchor how we embed ethical conduct and accountability across the organisation, while supporting long-term business sustainability.

SUPPLY CHAIN MANAGEMENT

We recognise that misalignment between supplier practices and Maxis’ standards could disrupt operations, create compliance exposures, and undermine stakeholder trust. To address this, we embed ESG considerations into supply chain management to ensure our partners operate responsibly and are less exposed to regulatory shutdowns, labour disputes, or ethical breaches. This approach strengthens business resilience while supporting broader sustainability objectives.

Our Progress & Performance in 2025
Upholding Procurement Compliance and Supplier Integrity

We continued to strengthen procurement compliance and supplier integrity in 2025 through two focused initiatives that reinforce governance discipline, improve operational efficiency, and support a future-ready supply chain.

Key initiatives implemented in 2025:

  • Technology-enabled compliance and onboarding optimisation
  • Enhanced vendor onboarding and procurement policy controls
Strengthening Supplier Performance and Engagement

We continued to strengthen supplier performance and engagement in 2025 through structured and ongoing evaluation processes that reinforce accountability and continuous improvement across our supply chain.Key suppliers are monitored through periodic and ongoing assessments led by our Vendor Management team, with the remote Vendor Performance Evaluation (VPE) serving as the primary performance management mechanism. The VPE incorporates direct feedback from end users during each review cycle, enabling practical insights into supplier performance and identifying areas for improvement.

Managing Supply Chain Risks

In 2025, we focused on actively managing supply chain risks arising from global and local disruptions that could affect the availability and cost of critical materials and services. These risks have direct implications for operational continuity, service quality and cost stability, making proactive oversight essential.

REGULATORY COMPLIANCE

Maxis recognises the central role played by the Minister of Communications and the Malaysian Communications and Multimedia Commission (MCMC) in setting policy direction and regulating industry conduct. Beyond licensing and enforcement, MCMC drives infrastructure development, promotes fair competition and safeguards consumer interests through establishment of service standards, complaint resolution mechanisms and, increasingly, oversight of online safety, cybersecurity and digital governance.

Our Progress & Performance in 2025

In 2025, Maxis strengthened regulatory compliance in response to significant regulatory developments and increased enforcement expectations. Amendments to the Communications and Multimedia Act 1998 came into effect on 11 February 2025, enhancing regulatory powers, online safety and security provisions, consumer protection, Universal Service Provision, data and record-keeping requirements, and licensing and access processes. These developments were communicated through structured briefings to the Board, senior management and relevant working teams to ensure timely awareness and readiness.

INTEGRATED
ANNUAL REPORT
2025

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