Maxis Berhad | Annual Report 2013

OVERVIEW OUR BUSINESS STRATEGIC REVIEW CORPORATE GOVERNANCE FINANCIAL STATEMENTS Maxis Berhad Annual Report 2013 OTHER INFORMATION 5 Developing and retaining the right people is critical to us. In laying the foundation for change, the emphasis is on creating a great place to work for great people. We are building leadership and capability in the skills most crucial to our business, particularly in diversifying our product and service offerings. We work hard to retain our best people and to provide an environment that will motivate them to give their best and reach their full potential. Our industry is maturing fast, with mobile SIM penetration already exceeding 140%. Competition is intensifying among established operators and new entrants as they push to increase their market share. In addition, more non-traditional Internet players are expanding into the telecommunications space with substitutes that tend to displace traditional voice and SMS services. We will continue to build our competitive advantage by providing our customers with innovative products and services, to provide a differentiated experience and better value. We are also developing capabilities and partnerships to create new ways of working for our customers. Maxis maintains regular engagement with key regulatory authorities. Our licences and spectrum allocations are essential to business operations and we seek to ensure compliance, in addition to maintaining or procuring sufficient spectrum. We engage our regulatory authorities on key policy decisions impacting the business to ensure stable policies and supportive regulatory conditions, in line with best practices. We also participate actively in various industry bodies that can shape regulatory policy, such as the Communications and Multimedia Consumer Forum of Malaysia and the Malaysian Access Forum Berhad. STRATEGIC GOVERNMENT AND INVESTOR RELATIONS BEST PEOPLE INNOVATIVE SOLUTIONS