Maxis Berhad | Annual Report 2013

OVERVIEW OUR BUSINESS STRATEGIC REVIEW CORPORATE GOVERNANCE FINANCIAL STATEMENTS Maxis Berhad Annual Report 2013 OTHER INFORMATION 41 PAVING THE WAY FOR EXCELLENCE Refined structure to support growth In 2013, we refined our organisation to make it more agile and lean. We streamlined our operations into four core areas: Consumer Business, Enterprise, Digital Services and Sales and Service. As part of the exercise, all roles were evaluated to realign employee skill-sets with our business priorities. We refreshed skill-sets and identified new capabilities needed to support our future growth. This allows us to better serve the changing needs of our customers and keeps us on track towards being an organisation admired for excellence. We also offered a Career Transition Scheme to selected employees who were affected by this reorganisation. The Maxis Way We recognise the need to embrace both mind-set and behavioural change in order to create a great place to work and position Maxis as a high-performing organisation by 2015. To this end, in the fourth quarter of 2013, we developed a change management framework to create a new Maxis through the Maxis Way. The Maxis Way defines the way we work together to make Maxis a company that is admired for excellence. Our goal is to deliver unmatched customer experience through touchpoint excellence, providing the best connectivity and the most user- friendly products and services. We have launched the Maxis Way in February 2014 and rolled out various programmes and activities to: 1. Create awareness of the Maxis Way. 2. Educate our people on the Maxis Way via roadshows and formalised programmes such as Living Maxis Way Workshops, CEO Coffee Chats, team-building sessions / town halls, etc. to accelerate the inculcation of our Maxis values. 3. Reinforce and embed Maxis values in our people so that they put the Maxis Way into practice. 4. Motivate and inspire our people through performance management systems, awards and recognition.