Maxis Berhad | Annual Report 2013

OVERVIEW OUR BUSINESS STRATEGIC REVIEW CORPORATE GOVERNANCE FINANCIAL STATEMENTS Maxis Berhad Annual Report 2013 OTHER INFORMATION 37 MILLION 50 WE CONNECT 50 MILLION PHONE CALLS EVERY DAY As a sign of our commitment, Maxis invested significantly in 2013 to provide the best experience to our customers. BEST DATA NETWORK In 2013, Maxis scored a critical win by being the first to launch commercial 4G services. We also continued to modernise our network, increase our network capacity and deliver communication services to more rural areas. Today, our 2G and 3G networks cover 95% and 83% of the Malaysian population, respectively. We continue to upgrade our 3G network to be 42Mbps enabled, with more than 74% of sites activated with this capability. To deliver even faster data speeds – up to 10 times faster than 3G – we have rolled out 4G sites to reach 15% of the population, covering Klang Valley, Penang, Johor Bahru, Sabah and Sarawak and other major cities. We are continuing to modernise our 2G and 3G legacy sites and introduce “single RAN” or multi-technology radio capable platforms. This will allow us to expand our 4G network faster and save on future capital and operating expenditure, apart from improving network quality experience of both voice and data. Maxis is also the first operator to deploy the 2x20MHz on 4G 2.6GHz spectrum band in Malaysia, as a result of the infrastructure and spectrum sharing agreement inked with REDtone International Berhad in 2012. Our 4G network now has the fastest peak download speed of up to 150Mbps with our latest 4G Category 4 smartphone offerings such as Samsung Galaxy Note 3 and Sony Xperia Z1. The demand for greater data speed and capacity and the introduction of 4G means that we will also need to transform the backhaul links from our base stations. We have upgraded 56% of our 3G sites with direct fibre and/or IP-based backhaul with capabilities of 30 Mbps to 600 Mbps. In collaboration with MCMC, we are working towards bridging the digital divide between the urban and underserved areas in Sabah, Sarawak and Pahang. We introduced Femto, nano-BTS, WiFi and 4G apart from upgrading and enhancing 2G and 3G broadband networks. EFFECTIVE IT ENABLERS At Maxis, our intent is to empower our customers to interact more with us via their mobile devices, so that they can procure a broad range of Maxis services wherever they are, schedule a visit to our stores at any time they choose, or inquire or pay their bills from the comfort of their homes. In line with this, we made major IT investments in 2013 to strengthen our customer relationship management and billing capabilities, delivering enhanced customer experience. In tandem with our enhanced IT platform, new consumer pricing and bundling approaches will be introduced in 2014, offering customers worry-free usage and the flexibility to share usage among family and friends.