Maxis Berhad | Annual Report 2013

OVERVIEW OUR BUSINESS STRATEGIC REVIEW CORPORATE GOVERNANCE FINANCIAL STATEMENTS Maxis Berhad Annual Report 2013 OTHER INFORMATION 35 BEST DATA EXPERIENCE Within postpaid mobile, continued uptake of the mobile Internet bolt-on plans and data-centric plans ramped up mobile Internet penetration in 2013. To encourage higher data usage, we launched the SurfMore 30 Supplementary plan that gives customers 1GB of mobile Internet quota, plus free calls and SMSes between family lines. Other postpaid initiatives included Share ‘n’ Surf (a single-user multi-device proposition that enables customers to share their monthly mobile Internet quota with up to five additional devices) as well as 4G device bundles on our premium plans. In addition, to leverage the popularity of OTT applications, we allowed customers unlimited usage of WhatsApp, Facebook, Twitter and Toot! in our ‘Maxis Bites’ packages. Customers may also continue their online experience overseas with peace of mind, following the introduction of worry-free data roaming passes in over 60 countries. For the prepaid business, we launched #Hotlink, the first prepaid plan in Malaysia to offer free basic Internet, eliminating expensive pay-per-use data charges. We also launched a full suite of affordable mobile Internet plans to cater to our advanced data users, enabling easy upgrades to high-speed Internet of up to 42Mbps from just RM1 per day. In an effort to enhance and reward loyal prepaid customers, we revamped our loyalty programme to offer free airtime on top-ups, replacing the bonus points programme which ran for five years. We ended the year by launching an online edition of Hot Tickets, called e-Hot Tickets to continuously offer better value propositions on our core products and services. It was also an exciting year for wireless broadband. We introduced Malaysia’s first 4G powered mobile personal WiFi modem (MiFi) that enables high-speed surfing and sharing across multiple devices while on-the-go. On the home broadband front, customers can now enjoy the best of Astro TV, high-speed broadband and home voice services via Astro B.yond IPTV with Maxis. DIGITALLY ENABLED CUSTOMERS The digital age has driven demand for informative and entertaining content that is accessible anytime, anywhere and across any device. We want our customers to fully leverage their data plans to enjoy these services. In doing so, we formed key partnerships with leading brands such as Spotify that gives customers access to over 20 million songs on-the-go. In addition, we also offer services across emerging digital trends in the areas of payment, advertising, health, education and cloud storage. ENTERPRISE SOLUTIONS MADE FOR YOU Maxis Enterprise Solutions provide SMEs and corporations with seamless mobile and fixed services. Our Maxis Business Kit launched in 2013 for example, effectively combines mobile, Internet, business voice and marketing applications into a converged solution, making this the most affordable and complete bundle for SMEs. Our full suite of fixed services leverages on our own fibre infrastructure and data centres. Some of these fixed services include Fixed Leased Line, Fixed Broadband, MPLS IP/VPN, Business Data & Voice Connectivity as well as hosting solutions such as Maxis Cloud Computing and Data Centre. During the year, we continued to drive Managed M2M, Unified Communications and Mobility Solutions. TERABYTES 440 OVER 440TB OF DATA SERVED DAILY BY OUR FIXED AND MOBILE NETWORK