VALUE CHAIN AND BUSINESS PROCESSES In providing an additional, more in-depth perspective of the Group’s business model, IAR2025 delves into the specific business processes of the Group’s value chain, namely the integrated value chain of the property development and construction divisions. The objective of depicting the value chain and key processes is to enable providers of capital to garner a clearer perspective of how capitals are consumed and utilised from cradle-to-grave towards enabling value creation. In doing so, it is possible to also establish linkages between business processes and capital dependencies as well as financially material sustainability topics. Market Research/ Feasibility Study LANDBANK ACQUISITION AND REPLENISHMENT Design & Masterplanning RegUlaTOrY ApprOVal Establishing a clear understanding of market preferences and trends, buyer behaviour and appeঞte is essenঞal towards establishing present market condiঞons. This guides the next stage - product design and development and enables the development of a strategic, sustainable property launch pipeline. Key aspects include acquiring land at appropriate pricing based on set valuaঞon raঞos. Consideraঞons include land size, locaঞon, land status and any regulatory approved plot raঞos. Increasingly, exposure to physical climate risks, such as flash floods, Sea Level Rise (“SLR”), water scarcity and rising temperatures are becoming more significant consideraঞons. Drawing from past successful products, knowledge of market trends and customer feedback, products are developed accordingly. This includes consideraঞons for physical limitations, surrounding topographical condiঞons and exisঞng developments in the vicinity, exisঞng transportaঞon infrastructure, faciliঞes and ameniঞes and other factors. Focus is on achieving regulatory compliance with full and swi[ approvals, supported by strengthened internal processes and stakeholder coordinaঞon. This will enable projects to be launched on ঞme or ahead of schedule, enhancing operaঞonal efficiency and reinforcing the Group’s commitment to ঞmely project delivery and sustainable growth. 78 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 05 VALUE CREATION STRATEGIC REVIEW
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