RESPONDING PROACTIVELY THROUGH OUR BUSINESS MODEL Matrix’s business model is designed to enable an effective strategic response to the risks and opportunities (including SRROs and CRROs) arising from the external operating environment. The aforementioned strategic responses provided on pages 68-75 is feasible due to the robustness of the Matrix business model, which remains market relevant and market resilient. The expansion is part of the Group’s strategy to reduce dependency on a single flagship product, to tap the lucraঞve potenঞal of Klang Valley’s urbanised property space and more affluent property buyers and to further strengthen the Matrix brand profile. The goal is to conঞnue driving improved revenues through a balanced mix of BSS based developments as well as Klang Valley, Australia and Johor based projects. A future catalyst for the Group’s property development segment is its 2,382-acre landbank within the up-and-coming Malaysia Vision Valley (“MVV”), the MVV is a game-changing, transformaঞve masterplan for the Southern Klang Valley. While property development is the Group’s primary generator of financial values (revenue and earnings), the business segment is ably supported by the operaঞons of complementary business divisions. These are the Construcঞon, Hospitality, Healthcare and Educaঞon segments. The business model conঞnues to be strengthened and enhanced towards ensuring its ability to adapt and thrive towards opঞmising value creaঞon potenঞal over the short, medium and long-term horizons. In essence, the Matrix business model is centred on its property development operaঞons. Property development consঞtutes the bulk of revenues and earnings. In FY2025, revenue and earnings contribuঞon of the property development segment amounted to 94.4% of total Group revenue and earnings respecঞvely. While the strategy for property development has been typically centred on the Group’s flagship development of the BSS township, progressively, the segment’s presence has expanded to the Klang Valley via bouঞque, verঞcal developments such as Chambers Residence in the Kuala Lumpur city centre and Levia Residence in Cheras, Kuala Lumpur, as well as in Australia via M Greenvale, M333 ST Kilda and M Carnegie. MID-RANGED MARKET 66.9% (<RM600,000) ATTAINABLE PROPERTIES 28.1% (RM600,000 -RM1,000,000) PREMIUM PROPERTIES 5.0% (>RM1,000,000) COST EFFECTIVENESS AND QUALITY DESIGN AND BUILD MEETING REAL MARKET DEMAND STRATEGIC LOCATION OF LANDBANK AND PROJECTS Premium Properties Value for Money, Midranged Properties HEALTHCARE HOSPITALITY CONSTRUCTION EDUCATION PROPERTY DEVELOPMENT 76 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 05 VALUE CREATION STRATEGIC REVIEW
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