our operating environment MATERIAL TOPICS MATRIX’S RESPONSE Branding and Reputaঞon Product Quality Direct Economic Performance RELATED CAPITALS Increased focus on market research acঞviঞes to beer comprehend changing customer preferences and aspiraঞons towards deriving insights to develop more relevant and market auned property products. Emphasising increased customer engagement and relaঞonship building as part of developing in-depth market understanding of present and upcoming trends. This includes more personalised and one-to-one based customer engagement leveraging digital communicaঞon channels. Redesigning products based on collected customer feedback and market insights. Closely monitoring customer response to products to idenঞfy improvement opportuniঞes that would allow increase resonance with changing customer paerns. Inclusion of lifestyle or design features that appeal to specific age segments or demographic groups. This includes catering to cultural preferences. Branding and Reputaঞon Direct Economic Performance RELATED CAPITALS Beyond pricing and product quality, to also emphasise ancillary benefits such as surrounding faciliঞes and ameniঞes, personalised services, financial advisory and more. Leverage cost-effecঞve digital channels like social media, SEO, and email markeঞng as well as data driven markeঞng to track and maximise efficiency. This includes personalised customer retenঞon through loyalty programmes, customer relaঞonship management (“CRM”) systems and more. Foster community engagement through events, webinars, and forums. Conঞnued use of partnerships or co-branding opportuniঞes to expand market reach. Leveraging fesঞve/cultural events seasons to enঞce customers i.e. d’Sora and d’Tempat. Conঞnued leveraging of the exisঞng proven track record of established products i.e. the BSS township, the d’Tempat. Parঞcipaঞng in award plaorms (and securing) notable industry awards across FY2025. Enhancing exisঞng physical infrastructure and invesঞng in the preservaঞon and improvement of physical landscapes. Targeঞng niche customer segments i.e. MMC’s strategy to aract local communiঞes. Implementaঞon of data analyঞcs to track campaign performance towards maximising markeঞng spend and opঞmising Return on Investment (“ROI”). Climate Change and Emissions Direct Economic Performance Indirect Economic Performance Energy Consumpঞon RELATED CAPITALS Conঞnuing to adopt a comprehensive and strategic management approach based on the four (4) IFRS pillars of Governance, Strategy, Risk Management and Metrics and Targets. In essence, Matrix conঞnues to strengthen its oversight, ownership of material sustainability topics, further refines its approach in the idenঞficaঞon, understanding and prioriঞsaঞon of material topics towards uncovering risks and opportuniঞes and the development and implementaঞon of strategies and frameworks to develop effecঞve systems and controls to miঞgate risks and to drive improved performance based on managing and reducing environmental and social impacts. Kindly refer to the Maers Material to Value Creaঞon secঞon for specific informaঞon. Business Divisions: Property Development Construction Hospitality Education Healthcare 75 MATRIX CONCEPTS HOLDINGS BERHAD INTEGRATED ANNUAL REPORT 2025 05 VALUE CREATION STRATEGIC REVIEW
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